2. Typography is the art and technique of arranging type to
make language visible, for example the font
size, design of the font and the display of the font. The
arrangement of type involves the selection of
typefaces, point size, line length, leading, adjusting the
spaces between groups of letters and adjusting the
space between pairs of letters.

3. Typography is effective as the text would be more
appealing to the audience rather than having the text to
appear dull and boring. Another reason would be to
emphasis the atmosphere that may be projected.
Color is used for its emotional effect in conveying the
tone and nature of subject matter.

4. We use typography to express the creativity in the types.
An example of typography could be the lettering in the
movie poster ‘se7en’, where the text looks like
scratches and all the words do not make sense and
that we watch the movie to find out and also gain the
understanding of why this typography was used.