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cement industry
- 1. CEMENT INDUSTRY: CHANNEL STRUCTURES
- 3. Not quite….
- 4. What takes away a chunk of the winning is the disproportionate transportation cost.
- 5. This is the dilemma which cement makers in India face.
- 6. GROUP NO.7 Piyush Chouradiya RMM 02 Shardha RMM 24 Punita Gabba RMM 29 J. Soujanya Haripriya RMM 31 Larrisa D’mello RMM 32 Deepti Upendra RMM 42
- 7. Channel management, as a process by which a company creates formalized programs for selling and servicing customers within a specific channel.
- 8. CEMENT PLAYERS IN INDIAN MARKET: Dalmia cement Chettinad
- 16. TRANSPORTATION ROUTES COMPANY C & F AGENTS OWN ORGANISATION GOVERNMENT Cement reaches nearest port and is then transferred to importing country. Via roadways or railways FOR EXPORTS: FOR DOMESTIC MARKETS: C & F agents /Warehouse Dealers or distributers Sub-dealers End Users
- 20. YEAR RAIL % ROAD % KMS 1995-1996 29.2 45.3 32.6 50.5 NA 1996-1997 31.1 44.5 38.8 55.5 566 1997-1998 32.6 42.5 44.0 57.5 568 1998-1999 32.8 40.0 49.1 60.0 568 1999-2000 38.7 41.2 55.3 58.8 NA 2000-2001 36.7 39.4 56.7 60.1 571 TRAVEL MIX CEMENT DESPATCHES BY RAIL AND ROAD
- 22. STATE 96-97 97-98 98-99 99-00 00-01 NORTH 63 63 67 67 68 EAST 51 55 50 49 49 WEST 66 63 66 64 63 MP 92 91 90 88 87 SOUTH 94 93 95 94 94 SHARE OF REGION CONSUMPTION MET BY ITSELF SHARE OF REGION DISPATCHMENT TO ITSELF NORTH 90 88 89 90 90 EAST 90 90 93 95 100 WEST 84 80 86 85 88 MP 23 22 24 22 23 SOUTH 84 84 84 84 83
- 34. THANK YOU
Editor's Notes
- Distributor network in cement industry is highly dominating and companies are compelled to hire as they do not really have that rapport and touch with the end consumer of their product. Apart, from this, the distributors have storage facilities as well which help control well in the entire supply chain as they are the ones who bring orders and therefore are directly responsible for the business that a manufacturer would do. Industry dynamics in Cement Industry do not favor entry of MNCs into the Indian market.
- There may or may not be physical ownership of goods. In the second case, dealers and sub dealers take order from buyers and place it to the companies, co ordinate and monitor the timely dispatch of said orders, transportation of goods and final delivery. The slower the transportation the cheaper it is
- Before 1980 the factories were located near the limestone reserves ie only in 4 states becoz it’s the raw material n 2 cut down the transportation of these costs After 1980 the changed these becoz they felt that finished pdt transportation costs had increased.
- Rakes capacity is 1800-2200 tonnes while that of wagon 55 tonnes so the rail transportation can happen only were a co. has to transport at least 55 tonnes to another place that is more then 350 km away average distance travelled by railways is 1100 per day according to the world bank.
- The critical component in the cement industry is that the marketing and distribution plans have to b properly integrated Company is not able to achieve the least distributed cost in any one of the following situation 1)If the co. has not marketed its cement well in market close to the plant, as a result of which it has to supply cement to distant market ,thus Increasing distribution cost 2)If the location of plant is at such a place where proper infrastructure for transport is not available – making it necessary for the co. to utilise less cost effective means of travel 3)If any market is not penetrated well enough , resulting in use of less than full truckload. At times since shipment to certain market are not regular or less, the companies also loss out on bulk discount or special scheme otherwise available for more regular or large shipment. V SAT COMMUNICATION ACC cement uses packages which calculate the total delivered cost and the least delivered cost to a place all the acc warehouses and the branch office are integrated through the V SAT COMMUNICATION system which enables the co. to check the level of inventory at all places. The cement industry marketing plans have to take the logistic plan into account to achieve optimum logistic mix