This week, the CrossPlatform Journalism and Content module looks at online branding for journalists with a quick look at how they should be online before moving on to advice maximising their time online, ensuring they are seen in the right places. You can follow the course on Twitter @mainjournalism and the course lecturer Craig McGill @craigmcgill. A version with audio is available on YouTube.

1. Crossplatform
Journalism/Content
2014 Sessions Week Two
Feb 3 2014
Edinburgh Napier University
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2. Brand you...
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3. Brand me...
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4. Brand me...
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5. The online journalist needs
restraint
• Are your online accounts personal or work?
• Are your online accounts open or locked?
• Do you have suitable material - including
the pictures - on your work-related accounts?
• Do you give yourself guidelines for what
you can and cannot say online?
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6. Online Guidelines
http://socialmediagovernance.com/policies.php
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7. Brand you
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8. Using online to save you time
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9. Better ways of tweeting
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10. Hootsuite
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11. Twitter
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12. Hootsuite
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13. Hootsuite
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14. What’s trending?
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15. What’s trending?
@mainjournalism @craigmcgill

16. What’s trending?
@mainjournalism @craigmcgill

17. What’s trending?
@mainjournalism @craigmcgill

18. What’s trending?
@mainjournalism @craigmcgill

19. What’s trending?
@mainjournalism @craigmcgill

20. What’s trending?
@mainjournalism @craigmcgill

21. What’s trending?
@mainjournalism @craigmcgill

22. What’s trending?
@mainjournalism @craigmcgill

23. What’s trending?
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24. Create your own
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25. RSS
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26. Feedly for RSS
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27. Flipboard
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28. Editorial Calendar
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29. Editorial Calendar
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30. How to fill it
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31. How to fill an Editorial Calendar
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32. How to fill an Editorial Calendar
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33. How to fill an Editorial Calendar
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34. Seeding material...
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35. Seeding or Buffering?
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36. Buffer
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37. If This Then That...
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38. If This Then That...
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39. If This Then That...
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40. If This Then That...
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41. If This Then That...
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42. Tasks
• Google yourself and two phrases you’d like
to rank for - do you appear on page 1, 2 or 3?
• Set up Hootsuite
• Create columns for relevant hashtags, other
journalists, lists - share in the forums
• Find at least four RSS feeds to follow
• Create your own editorial calendar
• Read links in Course Module
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