Crossplatform
Journalism/Content
2014 Sessions Week One
Jan 27 2014
Edinburgh Napier University

@mainjournalism @craigmcg...
Why the need to change?
Sunday	
  Times,	
  812,515	
  
(-­‐7.4%)

Financial	
  Times,	
  236,528	
  
(-­‐17.4%)

Indy	
  ...
Do people still want news?
News changes

Media	
  has	
  never	
  been	
  set	
  in	
  stone
Change	
  has	
  always	
  been	
  the	
  only	
  consta...
Newspapers change
How people get news...
changes
How people get news...
changes
How people get news...
changes
How people get news...
changes
How people get news...
changes
How people get news...
changes
How people get news...
changes
The modern platforms
The modern platforms
The modern platforms
The modern platforms
The modern platforms
So why journalism
Never	
  before	
  have	
  journalists	
  had	
  so	
  many	
  tools	
  
and	
  ways	
  to	
  tell	
  st...
Sources

GlobalWebIndex,	
  Guardian.com,	
  Daily	
  Mail,	
  
New	
  York	
  Times,	
  Upworthy.com,	
  ABC,	
  
Flurry....
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Crossplatform content/journalism week 1 - Why use social media for journalism

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Crossplatform content/journalism week 1 - Why use social media for journalism

  1. 1. Crossplatform Journalism/Content 2014 Sessions Week One Jan 27 2014 Edinburgh Napier University @mainjournalism @craigmcgill
  2. 2. Why the need to change? Sunday  Times,  812,515   (-­‐7.4%) Financial  Times,  236,528   (-­‐17.4%) Indy  on  Sunday,   102,248  (-­‐12.2%) Daily  Mirror,      965,248   (-­‐6.7%) Sun  on  Sunday,  1.6m   (-­‐11.5%) Daily  Star,            491,726   (-­‐9%) Mail  on  Sunday,  1.5m   (-­‐6.9%) I,                                                292,488   (+0.4%)
  3. 3. Do people still want news?
  4. 4. News changes Media  has  never  been  set  in  stone Change  has  always  been  the  only  constant Newspapers  -­‐  books  -­‐  radio  -­‐  TV  -­‐  internet @mainjournalism @craigmcgill
  5. 5. Newspapers change
  6. 6. How people get news... changes
  7. 7. How people get news... changes
  8. 8. How people get news... changes
  9. 9. How people get news... changes
  10. 10. How people get news... changes
  11. 11. How people get news... changes
  12. 12. How people get news... changes
  13. 13. The modern platforms
  14. 14. The modern platforms
  15. 15. The modern platforms
  16. 16. The modern platforms
  17. 17. The modern platforms
  18. 18. So why journalism Never  before  have  journalists  had  so  many  tools   and  ways  to  tell  stories Never  before  have  journalists  had  so  much   ability  to  grow  their  own  audience Never  before  have  journalists  had  the  chance   to  reach  so  many,  tell  the  right  tales  and  bring   about  change  for  the  beSer,  improving  lives @mainjournalism @craigmcgill
  19. 19. Sources GlobalWebIndex,  Guardian.com,  Daily  Mail,   New  York  Times,  Upworthy.com,  ABC,   Flurry.com   @mainjournalism @craigmcgill

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