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Your organization’s reputation is important, but how do you protect and maintain it when you’re constantly fighting fires that can have a detrimental impact on how your organization is viewed by employees, customers and stakeholders?
This session focuses on real life examples of how major corporations monitor and manage reputations, and what you can do to identify and deal with issues and trends to prevent or minimize their impact on an organization's reputation. We will also explore how astute communicators and market researchers increasingly view reputation as something that can be leveraged to produce more effective public relations, marketing and advertising campaigns.
You’ll gain practical advice based on the “lessons learned” by senior communications professionals, and some candid insights to life on the firing line when you represent high-profile companies.