Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
2. APPLY1. ANALYZE
TREND CANVAS
CONSUMER
What new consumer needs, wants and expectations are created by the changes identi...
Upcoming SlideShare
Loading in …5
×

Consumer Trend Canvas - Assignment for Strategic Communications

5,042 views

Published on

This a Consumer Trend Canvas which was the we were assigned to do.

I made use of trendwatching.com website for assistance.

The Trend is - Remotely Great and took on to discover the possibility with mobile wifi hotspots throughout Africa and other surrounding remote areas throughout the globe.

Published in: Marketing
  • Be the first to comment

Consumer Trend Canvas - Assignment for Strategic Communications

  1. 1. 2. APPLY1. ANALYZE TREND CANVAS CONSUMER What new consumer needs, wants and expectations are created by the changes identified above? Where and how does this trend satisfy them? Which (new) customer groups could you apply this trend to? What would you have to change?How are other businesses applying this trend? Which deep consumer needs & desires does this trend address? Why is this trend emerging now? What’s changing? Shifts: Long-term, widespread macro changes Triggers: Recent, short-term changes or technologies Emerging Consumer Expectations TREND: Basic Needs Drivers of Change How and where could you apply this trend to your business? Innovation Potential Inspiration Who Remotely Great Self-Improvement Connection with the world Societal Development Emancipation Globalisation Going Green Convergence Divided Africa = More Losers Opportunities in Africa Smartphone Market Growth Digital Everything = Health Care / Weather / Augmented Reality Climate Change Sustainable SOlutions Social Value Brand Contribution Business Growth + More Reach Providing Remote Areas with Internet Educating The masses Connecting Health Care Facilities Improving Agriculture for Africa Creating Business Opportunities Re-Architect Communities Farmers Developers Governments Educational Institutions SMME’s INter -WIFI- Glide

×