Dine Cagayan de Oro 2016

1. Head cook of an
establishment
Chief of a kitchen
Leader or head of a
group of people,
organization, etc.

2. Development and implementation of
ideas to produce new or improved
products, processes and services.
Change that creates a new
dimension of performance.

4. 1. COMPETITION
+
=

5. 2. LOWER COSTS

6. 3. DEMAND
+ +
+= =

7. 4. CREATION OF NEW
MARKET

8. 5. IMPROVE QUALITY

9. 6. INTRODUCE NEW
PRODUCTS TO EXISTING
LINE OF PRODUCTS

11. Know the TRENDS
Identify the most important trends in your
market. Some are interesting but doesn’t have
impact to your market.
Look at what’s happening overseas. Some
changes in trends may be a year ahead in
another country
Helps you keep ahead of your competitors

12. CONCEPTUALIZE
Ask questions like what is the problem that
the idea solves
Who is the consumer for the idea
How the solution will be delivered to the
consumer

13. THINK OUTSIDE THE BOX
Think differently
Step out of your comfort zone
Try not to think of obvious things, but think of
the things beyond them.

14. Check your INGREDIENTS
Nowadays, natural ingredients can deliver health
benefits to numbers of wellness-seeking consumers.
Natural ingredients offering different flavors and health
benefits are likely to achieve higher growth
Example: herbs, high-potency sweeteners,
antioxidants
Know the ingredients or flavors that are trending in the
market
Example: green tea, pandan

16. FAD
Driven by emotional need to purchase, based on hype
and idealistic product perceptions
Short-term
“Fads are random sparks that catch on with a group
of people. They come out of nowhere, burst into a
full-blown buying frenzy, then quickly fizzle out.”
-Lisa Satura

17. Fried ice cream Sanfo treats
Cookie milk cupsJipangyi, Korean cane ice cream

18. TREND
Have identifiable rises driven by consumers’ functional
needs and consistent with their lifestyle tends
Rise slowly and takes longer to build
Long-term
Effects may be felt for years,
even decades

19. Zagu
Milk Tea
Potato corner
Master siomai

20. How to surpass fad
Know the demographics of your consumers
Do market research
Check your competitors
Review your product

21. The Convenience Market
Fast-paced living created the convenience-driven
lifestyle

22. The Convenience Market
The “Millennial” behavior influenced the wide
availability of convenient products and services

23. The Convenience Market
Changing perceptions on quality thru product
innovation

25. Innovation is a key driver in business
Innovation is important in business growth

26. Helps business owners push themselves and
business to evolve
Also pushes employees think harder on how they
can fulfill their jobs but take their positions even
further

27. Entices consumers to purchase more goods from
you
Increase the productivity of the organization
Gives competitive edge that any business is
striving to achieve

28. Commissary for food production
Started May 2012
Strongest points: new concept-based recipe
development and customization of recipes
according to clients needs and budget

29. Products:

30. Products:

31. Products:

32. Products: