This is a talk I did several years ago about social media.

1. Social Media: Brand Promotion & Reputation Management
Presented By:
Cotton Rohrscheib

2. Social Media: Brand Promotion & Reputation Management
Social Media Conversation Types
Social Networks are ongoing conversations.
There are three types of social conversations.
 Long Conversations = Facebook, MySpace
 Short Conversations = Twitter
 Distant Conversations = Blogs, Message Boards, etc.

3. Social Media: Brand Promotion & Reputation Management
Establish a Presence on Facebook
 The Largest Social Network (over 300 million users)
 The Fastest Growing Advertising Network (contextual, relevant)
 The Best Free Tools for Promoting Your Business:
 Pages (Promote Products, Discussions, More, etc.)
 Groups (Promote Products, Discussions, More, etc.)
 The Best Place for Open Discussions (outside your website)
 The Mobile Application (iPhone, Blackberry)
 The Best Way to Build Community for Your Brand
 Carryover Users to Your Website (FBConnect)
 Friend Recommendations (growth user base)
 Shared Content (increased exposure)
 I predict Facebook will become the “Google” of social networks

4. Social Media: Brand Promotion & Reputation Management
Establish a Presence on Twitter
 Extremely Fast Growing Social Network
 Extremely Open for Connecting w/ New People (-vs- Facebook)
 Free Tool for Promoting Your Business:
 Promote Your Content (RSS Feeds)
 Find New Customers (One on One Discussions)
 Support Existing Customers (One on One Discussions)
 Locate Potential Consumers (Advanced Search Tools)
 Open Discussions (keep your tweets balanced)
 The Mobile Applications (iPhone, Blackberry)
 As Twitter continues to Evolve, we continue to find new uses…

5. Social Media: Brand Promotion & Reputation Management
Monitor Distant Conversations
 Keep Google Eyes (Constantly Search for Your Brand)
 Blogs / Websites (Opinions, Reviews, etc.)
 Forums / Message Boards (Support, Reviews, etc.)
 Your Competitor Presence (Where are they?)
 Socially Bookmark / Tag Your Content (Digg, Delicious, etc.)

6. Social Media: Brand Promotion & Reputation Management
Facebook Advice / Best Practices
 Promoting Your Brand / Products / Services
 Establishing a Fan Base / Group Members
 Frequent Communications w/out Overdoing it…
 Discussion Boards
 Wall Posts
 Know When to Message
 Keeping Your Customer Base Happy
 Fast Service + Resolutions = Happy Customers

7. Social Media: Brand Promotion & Reputation Management
Twitter Advice / Best Practices
 Making Friends & Finding Followers
 Promoting Your Brand / Products / Services
 Personal Communications
 @replies and DM’s (be transparent, consistent)
 Pushing Content via RSS Feed
 Don’t overdo your automated content
 Show that you are “real people”
 Keeping Your Customer Base Happy
 Fast Service + Resolutions = Happy Customers

8. Social Media: Brand Promotion & Reputation Management
Be Proactive: Look for Trouble…
 Utilize Search to locate conversations
 Facebook: Are there existing groups, fan pages?
 Twitter: What are people tweeting about you?
 Utilize Social Bookmarks
 Digg & Delicious: Great SEO Juice, Relevance
 Customer Reviews on Amazon, eBay, etc.
 Amazon: Check Customer Reviews Frequently
 eBay: Strive for High Approval Rating

9. Social Media: Brand Promotion & Reputation Management
Be Dedicated…
 Social Media Content Changes Daily, Hourly, etc.
 Setup a Monitoring / Management Plan
 Be Consistent (Never Leave them Hanging)
 Designate Trained, Capable People as Managers
 Social Media Managers are hot commodities
 Don’t be afraid to Outsource
 What is Your Competition Doing?
 Competitions, Discounts, Promotions, etc.

10. Social Media: Brand Promotion & Reputation Management
What to Expect & Tips for Success…
 Social Saturation Takes Time, Be Patient!
 Don’t expect immediate ROI
 Promote Your Social Presence Every Opportunity You Have…
 Encourage Customers to Post Content…
 Have them Blog, Write Reviews, Recommendations
 Utilize Customer Reviews (Repost, Retweet, etc.)
 Manage Your Social Following Carefully
 Don’t overdo it, or try to hard!
 Think Outside the Box…

11. Social Media: Brand Promotion & Reputation Management
Thanks for Attending…
 Questions & Comments
 Good Luck!
 Presentation Slides: http://cottonrohrscheib.com/blog

12. About Me…
 Partner / Co-Founder of Pleth, LLC
 Web Design, Development, Managed Hosting
 Business Class Email Solutions
 Social Marketing & Consulting
 Social Media Consultant / Blogger
 Twitter: @cottonr
 Blog: The Cotton Club http://cottonrohrscheib.com
 Developer (over 10 years experience)
 For More Information:
 http://pleth.com
 http://powersitedesign.com
 http://cottonrohrscheib.com
 http://facebook.com/cottonr
 Telephone: 888-276-0848
 Email: cotton.rohrscheib@pleth.com
Social Media: Brand Promotion & Reputation Management

13. Social Media: Brand Promotion & Reputation Management