4. Ask yourself
Who are you?
What is your direction?
What you like or don’t like?
What you stand for? Why?
What works for you?
5. Steps To Craft Your Brand
Must portray your personality
Honest & Simple
Distinguish yourself
Create a logo
Photos
Samples
Look must be consistent
Logo/Promo/All Social Media
6. Typical Social Media Strategy
Has:
No online focal points
Too many contact points
Numerous mailing list
7. The Solution
Your Center Of The SM Universe:
One main focal point
All satellites feed your main site
Your
Website
Facebook/
Twitter
Blog
Other
Network
Videos