The document discusses the psychological concept of shared identity and how it relates to compliance. Shared identity involves creating a personal connection by implying common qualities or experiences to get someone to comply with a request. The document analyzes how this tactic is depicted between Rick Grimes and The Governor on The Walking Dead TV show. Specifically, before demanding Rick leave his prison camp, The Governor tells a tragic story about losing his wife to relate to Rick's own loss of his wife, in an attempt to establish shared identity and get Rick to comply.