Corey Axelrod, an account executive and media director, presented on maximizing social media for business. He discussed defining social media platforms, developing a content plan around business objectives and target audiences, selecting tools, executing a strategy, measuring results, and adapting over time. Axelrod emphasized having a strategy rather than just using tools and provided his contact information for questions.
2. Corey Axelrod, MBA
Account Executive, Communication Service f/t Deaf
Media Director, Illinois Association of the Deaf
Employment Task Force, National Association of the
Deaf
Commissioner, Village of Arlington Heights Disability
Commission
@coreyaxelrod