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Content Marketing, Jombay.com                                AdarshFounder, Conversionchamp.com                           ...
Content Marketing  Brands that use content marketing   Case Study: Jombay.com  Leverage Content MarketingQ&A
Test Domain: Registered on Dec 26thAim: To measure effectiveness of contentmarketingEffort Taken: 15 high quality articles...
“Content Marketing means creating andsharing valuable free content to attract andconvert prospects into customers, andcust...
“We were able tolaunch KISSmetrics and get over100,000 monthly organicvisitors in less than a year, justthrough blogging a...
Buffer App Grew To 70,000+Users With A Solid Product &Content Marketing
“Mint owes much of itsuser adoption and brandsuccess to its aggressivelyintelligent contentstrategy.”- Mashable.com
More than 8750questions have beenanswered!
Started Content MarketingZero Advertisements! Traffic from SEO and Social Media…
Image Credit: Flickr
Photo Credit: Flickr
HangoutsDemographic              ValueAudience Persona
Forget the Hard Sell
Forget the Hard Sell   Think Pre-Sell!
Photo Credit: gremln
Photo Credit: roystoncartoons
Photo Credit: nicholsoncartoons
Photo Credit: Cognician
Photo Credit: Nike
…Where Your Target Audience Hangs Out
“Content marketingis the only marketing   left”- Seth Godin
Data for my first startup- a niche real estate portal for my city                Total Advertising Spend: Rs. 27500       ...
Then I Tried Content Marketing + Adwords PPC…
Then I Tried Content Marketing + Adwords PPC…             Total Advertising Spend: Rs. 6000                         Leads:...
Photo Credit: DreamsTime
36% B2B marketers and 32%                                                                    B2C marketers believe they ar...
Cartoon Credit: Tom
Photo Credit: BlogSpot
Web: www.conversionchamp.comTwitter: @conversionchampEmail: hello@conversionchamp.com                                   Im...
Content Marketing- Future of Marketing
Content Marketing- Future of Marketing
Content Marketing- Future of Marketing
Content Marketing- Future of Marketing
Content Marketing- Future of Marketing
Content Marketing- Future of Marketing
Content Marketing- Future of Marketing
Content Marketing- Future of Marketing
Content Marketing- Future of Marketing
Content Marketing- Future of Marketing
Content Marketing- Future of Marketing
Content Marketing- Future of Marketing
Content Marketing- Future of Marketing
Content Marketing- Future of Marketing
Content Marketing- Future of Marketing
Content Marketing- Future of Marketing
Content Marketing- Future of Marketing
Content Marketing- Future of Marketing
Content Marketing- Future of Marketing
Content Marketing- Future of Marketing
Content Marketing- Future of Marketing
Content Marketing- Future of Marketing
Content Marketing- Future of Marketing
Content Marketing- Future of Marketing
Content Marketing- Future of Marketing
Content Marketing- Future of Marketing
Content Marketing- Future of Marketing
Content Marketing- Future of Marketing
Content Marketing- Future of Marketing
Content Marketing- Future of Marketing
Content Marketing- Future of Marketing
Content Marketing- Future of Marketing
Content Marketing- Future of Marketing
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Content Marketing- Future of Marketing

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Content marketing talk by Adarsh Thampy at Wordcamp Pune 2013.

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Content Marketing- Future of Marketing

  1. 1. Content Marketing, Jombay.com AdarshFounder, Conversionchamp.com Thampy
  2. 2. Content Marketing Brands that use content marketing Case Study: Jombay.com Leverage Content MarketingQ&A
  3. 3. Test Domain: Registered on Dec 26thAim: To measure effectiveness of contentmarketingEffort Taken: 15 high quality articles, 5guest posts on PR 2-PR 4 sites, 1 PressRelease, 5 blog comments
  4. 4. “Content Marketing means creating andsharing valuable free content to attract andconvert prospects into customers, andcustomers into repeat buyers.”- Copyblogger
  5. 5. “We were able tolaunch KISSmetrics and get over100,000 monthly organicvisitors in less than a year, justthrough blogging and creatinginfographics.”- Neil Patel
  6. 6. Buffer App Grew To 70,000+Users With A Solid Product &Content Marketing
  7. 7. “Mint owes much of itsuser adoption and brandsuccess to its aggressivelyintelligent contentstrategy.”- Mashable.com
  8. 8. More than 8750questions have beenanswered!
  9. 9. Started Content MarketingZero Advertisements! Traffic from SEO and Social Media…
  10. 10. Image Credit: Flickr
  11. 11. Photo Credit: Flickr
  12. 12. HangoutsDemographic ValueAudience Persona
  13. 13. Forget the Hard Sell
  14. 14. Forget the Hard Sell Think Pre-Sell!
  15. 15. Photo Credit: gremln
  16. 16. Photo Credit: roystoncartoons
  17. 17. Photo Credit: nicholsoncartoons
  18. 18. Photo Credit: Cognician
  19. 19. Photo Credit: Nike
  20. 20. …Where Your Target Audience Hangs Out
  21. 21. “Content marketingis the only marketing left”- Seth Godin
  22. 22. Data for my first startup- a niche real estate portal for my city Total Advertising Spend: Rs. 27500 Leads: 3 Cost Per Conversion: 9166User acquisition cost via traditional marketing methods: Rs. 9150
  23. 23. Then I Tried Content Marketing + Adwords PPC…
  24. 24. Then I Tried Content Marketing + Adwords PPC… Total Advertising Spend: Rs. 6000 Leads: 13 Cost Per Conversion: 461.53New User acquisition cost via PPC + Content Marketing: Rs. 500
  25. 25. Photo Credit: DreamsTime
  26. 26. 36% B2B marketers and 32% B2C marketers believe they are “effective” or “very effective” at content marketingCredits: 2013 B2C Content Marketing Benchmarks–North America: Content Marketing Institute/MarketingProfs
  27. 27. Cartoon Credit: Tom
  28. 28. Photo Credit: BlogSpot
  29. 29. Web: www.conversionchamp.comTwitter: @conversionchampEmail: hello@conversionchamp.com Image Credit: Huffington Post

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