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Beat the Competition With the Right Intelligence Tools


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How merchants can provide affiliates with the same competitive intelligence smarts that top marketers deploy on paid / organic search and display ads, plus the impact of PLA’s on affiliate page rank.

Published in: Business, Technology
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Beat the Competition With the Right Intelligence Tools

  1. 1. Beat the Competition with the Right Tools &
  2. 2. Competitive Intelligence Tool Vendor Intros &
  3. 3. Meet the Vendors • Lori Weiman, CEO, The Search Monitor – Monitors Paid & Organic Search, Worldwide – Reports on rank, copy, market share, and compliance with TM’s & affiliate programs • Max Teitelbaum, COO, Whatrunswhere – Monitors Display Advertising, Worldwide – Reports on reach, ad content, & networks & The Search Monitor
  4. 4. Affiliates Are Competitive…Look at the Stats &
  5. 5. The Presence of Affiliate Marketing Earlier this year, Forrester estimated the affiliate marketing industry would grow to $4.5 billion by 2016 & The Search Monitor
  6. 6. General Stats from Black Friday & The Search Monitor
  7. 7. Q: Why is Affiliate Marketing So Competitive? • Consumer that shop via affiliate links spend an average of $7 more than the average shopper • Online shopping through affiliate referrals are 43% more likely to convert than average • Merchants on average see 23% of total online sales coming from the affiliate channel. & The Search Monitor
  8. 8. The Presence of Affiliate Marketing Top Affiliate Marketing Niches ... • • • • • • Health & Wellness Diet Education Auto Insurance Online Games Dating & The Search Monitor
  9. 9. Affiliate Reach on Search Engines: Top 5 Verticals & The Search Monitor
  10. 10. Affiliate Adherence to Merchant Rules on Paid Search & The Search Monitor
  11. 11. Case Studies: Competitive Intelligence Makes a Difference &
  12. 12. Walmart vs. Target PPC Spending & The Search Monitor
  13. 13. Super Affiliate Strategy Own the Page. Control the Market Merchant Maintains Top Rank Achieved Using Rank Rules Monitoring Affiliates & The Search Monitor
  14. 14. Understanding Affiliate Marketing’s Competitive Landscape &
  15. 15. Top 5 Competitive Questions: Search 1. Are affiliates & merchants working cohesively? page rank, messaging, PLA vs. PPC 2. What are competitor’s affiliates doing that is working well for them? Ad copy - Offers/Promos, You vs. Them comparisons 3. Who is beating you on your own best keyword terms? Impression share and page rank on TM’s and top kwds 4. How do I avoid channel conflict across affiliates and between my SEM/SEO team? Exclusive offer codes, Direct Linking 5. How do I manage my reputation on paid search? Expired offers, offer wording, landing page copy & The Search Monitor
  16. 16. Top 5 Competitive Questions: Display 1. Who am I competing with on the display networks for my target niche? 2. What are my competitors top performing display ads? 3. What ad networks are my competitors using? 4. Where are my competitors placing their ads? 5. How can I make my display ads more clickworthy than my competitors? & The Search Monitor
  17. 17. How Affiliate Marketers are Using Search & Display Advertising to Boost the Sales of Merchants &
  18. 18. Affiliate Marketers and Display Advertising • Fairly simple method to learn • Can be relatively inexpensive • Plenty of sources to gain data and market research • Many affiliates have found great success using display advertising & The Search Monitor
  19. 19. Top Affiliate Marketing Strategies Content PPC SEO Shopping Blog Affiliate Incentive Review Social Network Display Email & The Search Monitor
  20. 20. Popular Offers – Black Friday & The Search Monitor
  21. 21. Product Listing Ads & The Search Monitor
  22. 22. Ad Extensions & The Search Monitor