Social Media vs Search – who to trust? 90% of consumers trust recommendations from people they know… 70% still trust online consumer opinions from people they don’t know! 41% trust search engine results * Nielsen – July, 2009
But how does this inﬂuence SEO? Here’s some ideas on how to use social media to impact your search strategy…
AcPon: Build relaPonships online Connect with authority bloggers by: • InteracPng on Twi>er – sharing content, @replies, #followfriday’s etc… • Linking out – get there a>enPon by linking to them – and use their name/brand, they’ll probably spot it in Google Alerts. • CommenPng on relevant blogs – adding value to a discussion of course!
AcPon: Give users a reason to return to inﬂuence personalised search via brand queries
Recap – so how does this impact SEO? • Search isn’t just Google organic - changing search trends/habits means you can’t ignore social, e.g. Facebook, YouTube, Tripadvisor searches• Universal search – travel generates high volume of video/images results• Target users at earlier research stage in buying cycle – so that they return via brand query, this is likely to impact personalised search results• Links! Great potential to strengthen backlink profile with targeted/relevant links• Social signals – more social buzz = better search rankings?
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