Social Media Time
Management

1
‘How to manage your
business and your
social media, and still
have a life!’
@MoreInMedia

2
“What is my
Marketing Budget?”

@MoreInMedia

3
Social Media
Management
Options

Outsource

Time

+

In-House
(team)

DIY
(owner)

++
@MoreInMedia

+++
4
‘Combining Outsourcing
with In-House and/or
DIY Social Media
Management is a WINWIN combination.’
@MoreInMedia

5
OUTSOURCE












Web Design
Web Maintenance
Graphic Design
Social Media Strategic Planning
Social Media Ma...
In-House
Staff/Team Communications
 Planning & Development Sessions
 Tech Skills Development of Staff
 Equipment & Soft...
DIY
Solopreneur = Your Time
Solopreneur = Your Responsibility
 Solopreneur = No Delegation
 Daily Task Scheduling
 Soci...
Organizing

9
Start With Strategic Planning

@MoreInMedia

10
Goals

@MoreInMedia

11
Who Do You
Want To Be?
@MoreInMedia

12
(Passive)
Listener

(Active)
Explorer

(Brand)
Engager

(Thought)
Leader

Monitor

Monitor

Monitor

Monitor

Monitor

Mon...
What is your
Social Media
Voice?
@MoreInMedia

14
This cute kitten
wishes you a
Happy Friday!

I am AWESOME! I
am going to have
the best day
evahhhhhhhhhhhh!

Cof f ee done...
Where
Will You Be?
@MoreInMedia

16
YOUR
WEBSITE

@MoreInMedia

17
Strategy
1.
2.
3.
4.

Plan
Prioritize
Outsource
Manage
@MoreInMedia

18
Tools

19
Balancing Act
Content Creation

Audience
Development

Reciprocity

Initiating
& Responding

Monitoring
& Scheduling
@MoreI...
@MoreInMedia

21
Listening Tools
 HootSuite
 SocialSprout
 Google

Alerts
 Talk Walker
 Social Mention
@MoreInMedia

22
Automation Tools
 HootSuite
 SocialSprout
 BufferApp
 Triberr
 Post

Planner
@MoreInMedia

23
Scheduling Tools
Facebook
Scheduler
 BufferApp
 HootSuite
 SocialSprout
 SocialOomph
 TweetDeck


@MoreInMedia

24
Measuring Tools
Google Analytics
 Twitter Analytics
 Pinterest Analytics
 Facebook Insights
 Klout
 PeerIndex
 Kred
...
Engaging Tool

@MoreInMedia

26
Content Creation &
Curation

27
Create
 Original
 Unique

 Branded

 Customized

…Content
@MoreInMedia

28
Content

Photographs,
Graphics & Video

Web Content
and
Blog Articles

Posts
for
Social Sites

@MoreInMedia

29
Creation Tools











Smart Phone
PicMonkey
PicStitch
Piktochart
Screenr
Capture
Snipping Tool
Monthly Theme...
@MoreInMedia

31
Curate
 Interesting
 Newsworthy
 On

Topic
 Engaging
 Trending

…content
@MoreInMedia

32
Curating Tools









Feedly
Learnist
Triberr
Twitter Lists
Embedding Content
Cross Platform
Promoting
Facebook ...
@MoreInMedia

34
Balancing Act

35
Personal vs. Business
CEO/Owner
Personal Accounts

Brand/Company
Business Accounts

LinkedIn
 Instagram
 Twitter
 G+pro...
Maintain vs. Build






Create Social Media
Profiles
Post 1-2 times/day
Auto Post
Update Website when
Needed
Write 1...
Working In vs. Working On






9-5 PM
Office location
Direct, often face-toface contact with
clients
The workday ends...
Task Management

39
Establish Routines
Know how long each task takes
 Create daily task list
 Delegate tasks & Work as a team
 Block time
...
Establish Calendars
ADD

Appointments
 Office Hours
 Social Media Tasks
 Content Creation
 Deadlines
 Team Assignment...
Editorial Calendar
Monthly Theme
 Weekly Theme
 Seasonal Posts
 Product Launches
 Blog Post Due Dates
 Events
 Team ...
Use A Posting Schedule

@MoreInMedia

43
Keep Deadlines
 Daily

Tasks
 Create Content
 Team Projects
 Posting
@MoreInMedia

44
Unplug &
Unwind

45
Weekend

vs.

Weekday
Monitor
 Respond
 Initiate
 Organic Post
 Create
 Plan

Monitor
 Respond
 Auto-Post
 Write &...
Keep Social Fun
Create Facebook Family Groups
 Pin for fun!
 Connect with old friends
OR
 Turn off your notifications
...
Multiple Admins
Trade weekend monitoring
 Create ‘on-call’ schedule
 Divide and conquer as a team


@MoreInMedia

48
Social Sitter
Service
‘Short Term Social Media Management’
(for vacations, sick days or weekends)

@MoreInMedia

49
Expectations

50
You Get Out What You Put In,
and more…

@MoreInMedia

51
Long Term Investment

@MoreInMedia

52
Results

53
Online Growth & Branding =
Excellent ROI + Brand Recognition

@MoreInMedia

54
Business Growth

@MoreInMedia

55
Happy Family

@MoreInMedia

56
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Social Media Time Management by Dorien Morin-van Dam

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Social Media Time Management by Dorien Morin-van Dam

  1. 1. Social Media Time Management 1
  2. 2. ‘How to manage your business and your social media, and still have a life!’ @MoreInMedia 2
  3. 3. “What is my Marketing Budget?” @MoreInMedia 3
  4. 4. Social Media Management Options Outsource Time + In-House (team) DIY (owner) ++ @MoreInMedia +++ 4
  5. 5. ‘Combining Outsourcing with In-House and/or DIY Social Media Management is a WINWIN combination.’ @MoreInMedia 5
  6. 6. OUTSOURCE            Web Design Web Maintenance Graphic Design Social Media Strategic Planning Social Media Management CRM Content Creation Blogging Email Marketing Video Marketing …and more @MoreInMedia If you can allocate > 20% of your Marketing Budget to social media services, you can afford to outsource some of your social media marketing. 6
  7. 7. In-House Staff/Team Communications  Planning & Development Sessions  Tech Skills Development of Staff  Equipment & Software Updates  Social Media Training  Continued Adjustment and Analysis  @MoreInMedia 7
  8. 8. DIY Solopreneur = Your Time Solopreneur = Your Responsibility  Solopreneur = No Delegation  Daily Task Scheduling  Social Media Know How  Technical Know How  On Going Industry Training   @MoreInMedia 8
  9. 9. Organizing 9
  10. 10. Start With Strategic Planning @MoreInMedia 10
  11. 11. Goals @MoreInMedia 11
  12. 12. Who Do You Want To Be? @MoreInMedia 12
  13. 13. (Passive) Listener (Active) Explorer (Brand) Engager (Thought) Leader Monitor Monitor Monitor Monitor Monitor Monitor Respond Respond & Initiate Monitor Respond Initiate Create Analyze Analyze Analyze Analyze @MoreInMedia 13
  14. 14. What is your Social Media Voice? @MoreInMedia 14
  15. 15. This cute kitten wishes you a Happy Friday! I am AWESOME! I am going to have the best day evahhhhhhhhhhhh! Cof f ee done! H ow are YOU doi n’ ? Yo, peeps! What’s up? Have a great one, you hear?! Good Morning. How are you feeling today? ♥♥♥ @MoreInMedia I had a terribly RUDE customer come into our store yesterday! I hope today is 15 better :(
  16. 16. Where Will You Be? @MoreInMedia 16
  17. 17. YOUR WEBSITE @MoreInMedia 17
  18. 18. Strategy 1. 2. 3. 4. Plan Prioritize Outsource Manage @MoreInMedia 18
  19. 19. Tools 19
  20. 20. Balancing Act Content Creation Audience Development Reciprocity Initiating & Responding Monitoring & Scheduling @MoreInMedia 20
  21. 21. @MoreInMedia 21
  22. 22. Listening Tools  HootSuite  SocialSprout  Google Alerts  Talk Walker  Social Mention @MoreInMedia 22
  23. 23. Automation Tools  HootSuite  SocialSprout  BufferApp  Triberr  Post Planner @MoreInMedia 23
  24. 24. Scheduling Tools Facebook Scheduler  BufferApp  HootSuite  SocialSprout  SocialOomph  TweetDeck  @MoreInMedia 24
  25. 25. Measuring Tools Google Analytics  Twitter Analytics  Pinterest Analytics  Facebook Insights  Klout  PeerIndex  Kred  @MoreInMedia 25
  26. 26. Engaging Tool @MoreInMedia 26
  27. 27. Content Creation & Curation 27
  28. 28. Create  Original  Unique  Branded  Customized …Content @MoreInMedia 28
  29. 29. Content Photographs, Graphics & Video Web Content and Blog Articles Posts for Social Sites @MoreInMedia 29
  30. 30. Creation Tools           Smart Phone PicMonkey PicStitch Piktochart Screenr Capture Snipping Tool Monthly Theme Brain Power Team Work @MoreInMedia 30
  31. 31. @MoreInMedia 31
  32. 32. Curate  Interesting  Newsworthy  On Topic  Engaging  Trending …content @MoreInMedia 32
  33. 33. Curating Tools         Feedly Learnist Triberr Twitter Lists Embedding Content Cross Platform Promoting Facebook Newsfeed Smart Phone @MoreInMedia 33
  34. 34. @MoreInMedia 34
  35. 35. Balancing Act 35
  36. 36. Personal vs. Business CEO/Owner Personal Accounts Brand/Company Business Accounts LinkedIn  Instagram  Twitter  G+profile LinkedIn Page G+Page Facebook Page Twitter Etc.  @MoreInMedia 36
  37. 37. Maintain vs. Build      Create Social Media Profiles Post 1-2 times/day Auto Post Update Website when Needed Write 1 blog post/week       Updates Social Media Profiles often Post 2-4 times/day Organic Postings Engage Build Audience Write 2-4 blog posts/week @MoreInMedia 37
  38. 38. Working In vs. Working On     9-5 PM Office location Direct, often face-toface contact with clients The workday ends     @MoreInMedia 24 hours/day Mobile Indirect, online contact with people you might never meet Never done 38
  39. 39. Task Management 39
  40. 40. Establish Routines Know how long each task takes  Create daily task list  Delegate tasks & Work as a team  Block time  Avoid distractions  Avoid interruptions  @MoreInMedia 40
  41. 41. Establish Calendars ADD Appointments  Office Hours  Social Media Tasks  Content Creation  Deadlines  Team Assignments  @MoreInMedia 41
  42. 42. Editorial Calendar Monthly Theme  Weekly Theme  Seasonal Posts  Product Launches  Blog Post Due Dates  Events  Team Projects  @MoreInMedia 42
  43. 43. Use A Posting Schedule @MoreInMedia 43
  44. 44. Keep Deadlines  Daily Tasks  Create Content  Team Projects  Posting @MoreInMedia 44
  45. 45. Unplug & Unwind 45
  46. 46. Weekend vs. Weekday Monitor  Respond  Initiate  Organic Post  Create  Plan Monitor  Respond  Auto-Post  Write & Plan – optional   @MoreInMedia 46
  47. 47. Keep Social Fun Create Facebook Family Groups  Pin for fun!  Connect with old friends OR  Turn off your notifications  Turn off your phone  @MoreInMedia 47
  48. 48. Multiple Admins Trade weekend monitoring  Create ‘on-call’ schedule  Divide and conquer as a team  @MoreInMedia 48
  49. 49. Social Sitter Service ‘Short Term Social Media Management’ (for vacations, sick days or weekends) @MoreInMedia 49
  50. 50. Expectations 50
  51. 51. You Get Out What You Put In, and more… @MoreInMedia 51
  52. 52. Long Term Investment @MoreInMedia 52
  53. 53. Results 53
  54. 54. Online Growth & Branding = Excellent ROI + Brand Recognition @MoreInMedia 54
  55. 55. Business Growth @MoreInMedia 55
  56. 56. Happy Family @MoreInMedia 56

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