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Watch Click and Buy                Future Media GmbH              www.futuremedia-gmbh.com  A spin-off of the Department o...
Watch Click and buy• Watch: product placement• Click: select product of interest in digital video by  clicking on it and g...
Hypervideos●   Adding informations to objects in videos●   Text, images, hyperlinks etc.                                  ...
Challenge: Fast & automatic creation   through robust object tracking                                       4
Technology: Video editor for object tracking– Load the video– Select the object(s) to be  tracked– View the results and ev...
Technology: Video editor for object tracking Competitive advantage of the tracker based  on research results at DFKI     ...
Examples of tracking results
Deployment: final video   Watch              Click           Buy         Product Web-site• Tags and meta-data are encoded ...
System Overview• Front end video editor for creation of hyper-videos through object tracking• Back end Integration into vi...
Business ModelProduct   Content              Aggregator   Viewer          provider                     Watch click        ...
Benefits for allContent providernew revenue streamcompetitive pricing based on pay per click performanceplacement of no...
Market Segments                        TV shows  Video ads                       Telenovelas   Trailers                   ...
Google award for object           tracking technology• The department Augmented Vision of DFKI  won a Google Award for the...
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Watch click and buy

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Watch click and buy

  1. 1. Watch Click and Buy Future Media GmbH www.futuremedia-gmbh.com A spin-off of the Department of Augmented Vision of the German Research Center for Artificial Intelligence(DFKI Deutsches Forschungszentrum für Künstliche Intelligenz) http://av.dfki.de/
  2. 2. Watch Click and buy• Watch: product placement• Click: select product of interest in digital video by clicking on it and get multimedia information (embedded advertisement). Requires automatic generation of hotspots in every frame through object tracking.• Buy: order product through a web shop
  3. 3. Hypervideos● Adding informations to objects in videos● Text, images, hyperlinks etc. 3
  4. 4. Challenge: Fast & automatic creation through robust object tracking 4
  5. 5. Technology: Video editor for object tracking– Load the video– Select the object(s) to be tracked– View the results and eventually select new objects or do corrections– Add the content for the interactive tags– Export the results as interactive videos
  6. 6. Technology: Video editor for object tracking Competitive advantage of the tracker based on research results at DFKI • High robustness to appearance change, occlusion and strong motions • The object does not need to be rigid, i.e. people tracking
  7. 7. Examples of tracking results
  8. 8. Deployment: final video Watch Click Buy Product Web-site• Tags and meta-data are encoded as video for standard Flash- players• Reporting statistics about clicks
  9. 9. System Overview• Front end video editor for creation of hyper-videos through object tracking• Back end Integration into video and ad-server with reporting statistics (implementation using VPAID – Video Player-Ad Interface)
  10. 10. Business ModelProduct Content Aggregator Viewer provider Watch click and buyTechnology enablerPay per clickRevenue sharing
  11. 11. Benefits for allContent providernew revenue streamcompetitive pricing based on pay per click performanceplacement of non branded productsAggregatorAds free surfaceViewerinspects products on demand
  12. 12. Market Segments TV shows Video ads Telenovelas Trailers Longer Videos Video platforms Social media
  13. 13. Google award for object tracking technology• The department Augmented Vision of DFKI won a Google Award for the work on object tracking for creating interactive hypervideos• „TechTalk“ Presentation at Google Zürich with participation of Youtube

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