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  1. 1. Didier Stricker Constantin ThiopoulosGerman Research Center of Artificial Intelligence DFKI
  2. 2. Mission Market leader in B2C apparel market places Provide an innovative through the use of business model that advanced technologies attracts both designers enabling virtual try-on and buyersand customised clothing
  3. 3. Mass CustomisationTo Succeed with Mass Customised Clothing and Apparel Products:  Empower Your Customers With Design Assistance  Focus On Fit Before Style  Create A Concise And Simple Configurator(Forrester Research, July 5, 2011 - Its Time For Mass-Customized Clothing And Apparel Products -Product Strategists Must Overcome Three Challenges To Succeed
  4. 4. Market trends Google launches Amazon buys and eBay launches lookbook for fashion
  5. 5. Technology trends 13 Mio. Kinect already available Competitor offer products as well, e.g. Xtion! 3D graphics for web is now available (special download, drivers or Java are not required!)
  6. 6. DFKI Technology 1: 3D body scanning @ home Low cost 3D scanning solution for small shops and even at home!  Full 3D body-scanning with a single Time of Flight (ToF) or Kinect camera  Automatic extraction of body measures out of the 3D model  3D shape and appearance (colored 3D model) of the customer! 3D scanning with a single camera is a unique technology
  7. 7. DFKI Technology 2: online configurator - generating virtual clothes from designs The user chooses a given design and interactively configure and personalize it  Size adjustment  Color and pattern  2D and 3D viewer for interactive design (configuration) and sizing of the clothes
  8. 8. DFKI Technology 3: Virtual try-on Shopping experience and style selection  Real-time visualization of clothes onto the body  Natural interaction with the mirror for choosing the cloth out of the catalogue  Saving of snapshots of the prefered clothes – link to social networks, or send the image per mail  Online purchase with the correct (measured!) size and personal design
  9. 9. Market place Designer evaluation Designer delivers to the customer Body measures to designer Place order(s) Exchange on-line with friends Virtual try-on, selected items in virtual wardrobe 3D TOF body scanner extracts body measures The configurator generates virtual clothesDesigner imports desings, exported from a CAD system
  10. 10. Business model World-wide market place Revenue sharing with Designers Virtual wardrobe can be shared on-line with friends and over mobile app Body scan enables full customisation and exact try-on Evaluation of performance of designers
  11. 11. Benefits Anyone can be a designer Designers need to produce clothes AFTER they have been ordered Possibility of highy customisable clothes The user can select an item after exact try-on Management of virtual wardrobe Anywhere-anywhen try-on (web&mobile) No need for retail Low return rates Second opinion by friends
  12. 12. Monetisation Revenue sharing with designers: 70% designer, 30% market place Revenue sharing with ASP design systems Advertisement: Presentation of new collections Fashion trend reports
  13. 13. Market SizeOnline retail sale (Forrester) US: 2010 $172.9 Billion, 2014 $248,7 Billion EU: 2010 $93 Billion, 2014 $156 Billion Computer, apparel and consumer electronics 44% in 2010, 53% in 2014
  14. 14. Main Competitors size has to be given by the user, shirt shown on a virtual model reality/e-commerce no body scan, not exact fitting
  15. 15. Other competitors Customization, personalization und online design:      
  16. 16. Competive Advantages Body Virtual social customised Market scan try-on placefitsme no no no yes nozugara no yes yes no nomywardrobe yes yes yes yes yes
  17. 17. Marketing Strategy Involve designers to create content Quality control of designers Promote to users through social networks Consider kinnect app store Provide support and designers evaluation
  18. 18. State of development Body scan technology:  3D body scanning with Kinect is available Virtual try-on  2D overlay available  3D virtual try-on is under-development Generation of virtual clothes from designs  Partial solution for simple patterns  Re-design of the user-interface and re-definition of user requirement for online use is necessary!
  19. 19. ContactConstantin ThiopoulosMobile: