10 content marketing examples that work for SEO


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10 content marketing examples that work for SEO

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  • If you have article that has lots of good information and data, you can turn it into a great piece of content by adding some graphics, images, and design.

    With the help of a designer, you can turn an ordinary and boring article into an engaging and beautiful piece of content that will make people want to read.

    Take a look at this article here, http://www.hotspotshield.com/protect-your-privacy-online. Before, it was a long and boring article with all texts.

    But with some design help, it is turned into a beautiful and engaging piece of content that makes people want to read it.
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10 content marketing examples that work for SEO

  1. 1. 10 Content MarketingExamples that drive backlinks,social shares and traffic!http://www.meetup.com/Online-Marketing-Sydney/Online Marketing Sydney Meet UpJune 26th 2013 by James Norquay
  2. 2. - Digital Agency Background- Worked for Virgin Mobile, AegisMedia, Havas Digital in the past.- Has consulted on SEO andContent Marketing forAustralia’s largest brands!- Contributor to websites such asSearch Engine Land, Moz.comand many others.- Now owns own SEO & InboundMarketing Agency:professionalseo.com.au
  3. 3. https://www.openforum.com/16,000 backlinks
  4. 4. http://www.energyfiend.com/death-by-caffeine1,800 backlinks
  5. 5. http://www.youtube.com/watch?v=RDiZOnzajNU550 backlinksRemember to link tothe companywebsite in theYouTubeDescription near theTOP!
  6. 6. http://www.swissotel.com/promo/etiquette-map/160 backlinks
  7. 7. https://www.airbnb.com/annual/50 backlinks
  8. 8. http://jamesnorquay.com/an-interview-ex-member-matt-cuttss-search-quality-team/305 backlinks
  9. 9. http://www.theshortcutts.com/Cut down 100’sof videos into a 1page of the keypoints from thevideo.180 backlinks
  10. 10. http://usdebt.kleptocracy.us/1,300 backlinks
  11. 11. http://www.bbc.co.uk/news/business-157486961,000 backlinks
  12. 12. http://www.thomson.co.uk/blog/wp-content/uploads/infographic/interactive-music-map/index.html540 backlinks
  13. 13. Interflora was penalised for placingthe same advertorial on over 150websites.Google Penalised the websiteheavily for doing so.
  14. 14. Create branded content for:- Valentines Day- Christmas- Easter- Talk like a Pirate day- Any other significant evente.g. Been in business 20 years.
  15. 15. Google+ Rel AuthorFacebook Open GraphTwitter Card Mark UpMeta Data Mark Uphttp://www.iacquire.com/blog/18-meta-tags-every-webpage-should-have-in-2013/
  16. 16.  Limit Choice with social sharing!Love the Article? Share it Below!
  17. 17.  Limit Choice with social sharing!
  18. 18.  1. The Title2. Design3. Formatting4. Images5. Quality Content6. A Call to Action7. Search Optimization & Mark Ups8. Social Sharing Buttons
  19. 19.  Learn Online Marketing Strategy from those whomanage Australias Largest Brands When: Wednesday August 28th(6.30pm-9.30pm) Cost: $45 per person Why: Learn from4 Australian Digital MarketingLeaders, who will be speaking on the night! Only 58 spots left! Join here: http://www.meetup.com/Online-Marketing-Sydney/events/120432852/
  20. 20. Email: contact@professionalseo.com.auLinkedIn: http://au.linkedin.com/in/norquayWebsite: http://jamesnorquay.comTwitter: http://twitter.com/connections8