Research Study Critique #2

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A critique of the research study "Impact of media richness and flow on e-learning technology acceptance" by Liu, Liao, and Pratt for EDET 780, Maymester 2009.

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Research Study Critique #2

  1. 1. Research Study Critique No. 2 colin gray | AEET/EDET 780 May 25, 2009
  2. 2. RESEARCH | study Liu, S., Liao, H., & J. Pratt (2009). Impact of media richness and flow on e-learning technology acceptance [Electronic version]. Computers & Education, 52, 599-607. http://dx.doi.org.pallas2.tcl.sc.edu/10.1016/j.compedu.2008.11.002
  3. 3. Introduction
  4. 4. STUDY | purpose
  5. 5. STUDY | purpose integration of rich media in elearning environments
  6. 6. STUDY | purpose integration of rich media in elearning environments evaluate user concentration
  7. 7. STUDY | purpose integration of rich media in elearning environments evaluate user concentration evaluate streaming rich media in a CBT context
  8. 8. STUDY | purpose integration of rich media in elearning environments evaluate user concentration evaluate streaming rich media in a CBT context determine linkage between ease of use, perceived usefulness, & concentration
  9. 9. STUDY | purpose Perceived Usefulness Perceived Attitude Intentions Ease-of-Use Concentration
  10. 10. STUDY | purpose Perceived Usefulness Perceived Attitude Intentions Ease-of-Use Concentration
  11. 11. STUDY | purpose Perceived Usefulness Perceived Attitude Intentions Ease-of-Use Concentration
  12. 12. STUDY | purpose Perceived Usefulness Perceived Attitude Intentions Ease-of-Use Concentration
  13. 13. STUDY | purpose Perceived Usefulness Perceived Attitude Intentions Ease-of-Use Concentration
  14. 14. STUDY | purpose Perceived Usefulness Perceived Attitude Intentions Ease-of-Use Concentration
  15. 15. STUDY | purpose Perceived Usefulness Perceived Attitude Intentions Ease-of-Use Concentration
  16. 16. STUDY | purpose Perceived Usefulness Perceived Attitude Intentions Ease-of-Use Concentration
  17. 17. STUDY | purpose Perceived Usefulness Perceived Attitude Intentions Ease-of-Use Concentration
  18. 18. STUDY | purpose Perceived Usefulness Perceived Attitude Intentions Ease-of-Use Concentration
  19. 19. STUDY | purpose Perceived Usefulness Perceived Attitude Intentions Ease-of-Use Concentration
  20. 20. STUDY | purpose Perceived Usefulness Perceived Attitude Intentions Ease-of-Use Concentration
  21. 21. STUDY | purpose Perceived Usefulness Perceived Attitude Intentions Ease-of-Use Concentration
  22. 22. STUDY | purpose Perceived Usefulness Perceived Attitude Intentions Ease-of-Use Concentration
  23. 23. STUDY | groups Three groups organized by multimedia intervention
  24. 24. STUDY | groups Three groups organized by multimedia intervention Aa text-audio
  25. 25. STUDY | groups Three groups organized by multimedia intervention Aa text-audio audio-video
  26. 26. STUDY | groups Three groups organized by multimedia intervention Aa Aa text-audio audio-video text-audio-video
  27. 27. STUDY | subject
  28. 28. STUDY | subject students enrolled in a system analysis course
  29. 29. STUDY | subject students enrolled in a system analysis course Chung Yuan University in Taipei, Taiwan
  30. 30. STUDY | subject students enrolled in a system analysis course Chung Yuan University in Taipei, Taiwan 55% female | 45% male | ages 20-25
  31. 31. STUDY | subject students enrolled in a system analysis course Chung Yuan University in Taipei, Taiwan 55% female | 45% male | ages 20-25 88 respondents
  32. 32. STUDY | results Perceived Presentation Methodology Usefulness Actual Use of elearning Perceived Attitude Intentions Ease-of-Use Concentration
  33. 33. STUDY | results Perceived Presentation Methodology Usefulness Actual Use of elearning Perceived Attitude Intentions Ease-of-Use Concentration
  34. 34. STUDY | results First Survey Final Survey
  35. 35. STUDY | results First Survey Final Survey 6 6 4.5 4.5 3 3 1.5 1.5 Text/Audio Text/Audio Audio/Video 0 0 Audio/Video Text/Audio/Video Text/Audio/Video Perceived Usefulness Concentration
  36. 36. STUDY | results First Survey Final Survey 6 6 4.5 4.5 3 3 1.5 1.5 Text/Audio Text/Audio Audio/Video 0 0 Audio/Video Text/Audio/Video Text/Audio/Video Perceived Usefulness Concentration
  37. 37. STUDY | results First Survey Final Survey 6 6 4.5 4.5 3 3 1.5 1.5 Text/Audio Text/Audio Audio/Video 0 0 Audio/Video Text/Audio/Video Text/Audio/Video Perceived Usefulness Concentration
  38. 38. STUDY | output
  39. 39. STUDY | output limited to streaming audio-visual media
  40. 40. STUDY | output limited to streaming audio-visual media limited to specific LMS, based on user experience onboarding
  41. 41. STUDY | output limited to streaming audio-visual media limited to specific LMS, based on user experience onboarding limited to short-run training (<= four modules)
  42. 42. STUDY | next steps
  43. 43. STUDY | next steps reuse of rich media objects in additive training scenarios
  44. 44. STUDY | next steps reuse of rich media objects in additive training scenarios addition of interactivity to existing rich media base
  45. 45. STUDY | next steps reuse of rich media objects in additive training scenarios addition of interactivity to existing rich media base concentration effect transfer on users with limited internet connectivity
  46. 46. STUDY | next steps reuse of rich media objects in additive training scenarios addition of interactivity to existing rich media base concentration effect transfer on users with limited internet connectivity
  47. 47. Critique
  48. 48. OVERVIEW | mechanics
  49. 49. OVERVIEW | mechanics high level of subject matter and evaluation data
  50. 50. OVERVIEW | mechanics high level of subject matter and evaluation data extensive preview and review of study questions and outcomes in context with literature review
  51. 51. OVERVIEW | mechanics high level of subject matter and evaluation data extensive preview and review of study questions and outcomes in context with literature review complexity of research questions aided by process chart
  52. 52. OVERVIEW | mechanics high level of subject matter and evaluation data extensive preview and review of study questions and outcomes in context with literature review complexity of research questions aided by process chart prior knowledge and content congruity were not discussed
  53. 53. OVERVIEW | applicability
  54. 54. OVERVIEW | applicability highly applicable to contemporary ILT development
  55. 55. OVERVIEW | applicability highly applicable to contemporary ILT development demonstrates value of media richness
  56. 56. OVERVIEW | applicability highly applicable to contemporary ILT development demonstrates value of media richness multiple research paths to further study external variables affecting concentration
  57. 57. Conclusion

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