Cross-Cultural UX Pedagogy: A China–US Partnership
Presented at LearnxDesign 2021 Paper available at: https://www.dropbox.com/s/43n726gpz7vnat1/2021_Lietal_LxD_CrossCulturalUXPedagogy.pdf?dl=0 Abstract: The recent emergence of new undergraduate and graduate design programs with a focus specific to User Experience (UX) offers new opportunities to engage with the complexity of these educational practices. In this paper, we report on a series of ten interviews with students and faculty to describe cross-cultural connections between two UX-focused programs, one in China and one in the United States. Our study includes the perspectives of students who engaged in intercultural UX experiences, as well as the perspectives of the faculty who designed those student experiences through an inter- cultural partnership. We report on how each program was created, developed, and iterated upon, describing program goals and student experiences across both programs from student and instructor perspectives. We demonstrate the complexity of UX educational experiences on an international scale, concluding with opportunities for intercultural engagement and the potential for links among education, profession, culture, and pedagogy.
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Cross-Cultural UX Pedagogy: A China–US Partnership
- 1. Cross-Cultural UX Pedagogy: A China–US Partnership Ziqing Li1, Colin M. Gray1,2,Austin L.Toombs1,2, Kevin McDonald1, Lukas Marinovic1, & Wei Liu2,1 1Purdue University, West Lafayette, Indiana, USA 2Beijing Normal University, Beijing, P.R.China
- 2. 2018 SUMMER ‘17 Conversations about a dual degree FALL‘17 BNU & Purdue signed an MOU to begin the process SPRING ‘18 Purdue visited BNU to formalize the curriculum SPRING ‘19 Purdue approved the dual degree arrangement SPRING ‘20 Purdue welcomed the fi rst dual degree student
- 3. NEWCASTLE + EDINBURGH MAY 12-27, 2020 BEIJING MARCH 14-22, 2020
- 4. OUR CONTRIBUTION Depict two recently implemented programs with a focus on UX education Identify characteristics of pedagogical experiences across dimensions Demonstrate the complexity of international design education partnerships O ff er a program-level view of UX educational structure Envision innovation opportunities in design and UX education
- 5. METHODS | PROGRAM CONTEXTS Beijing Normal University MAP UX Program Founded in 2015 65 student cohort Purdue University BS and MS UX Programs Founded in 2015 15 student cohort Envisioning Undergraduate UX Education in the United States Creating the First Graduate UX Presence in China
- 6. Interview Study Goal: Describing the pedagogical experience, cultural expectations and norms, societal positioning of the programs, and educational outcomes from the perspective of the students Approach: Critical interview Sample: 7 student participants; 2 faculty from Purdue UX; 1 faculty from BNUX METHODS | DATA COLLECTION
- 7. METHODS | DATA COLLECTION Studio Pedagogy Aesthetic Learning Experience Comparative Education Sensitizing Concepts Identi fi ed Themes Impact of Culture on Experience Interaction with Industry Partners Program and Course Expectations Potential Job Roles Re fl exive Thematic Analysis Approach (Braun & Clarke, 2019)
- 8. FINDING | STUDENT EXPERIENCE IN CROSS-CULTURAL UX EDUCATION Impact of Culture on Experience High and low power distance cultures Expectations based on instructor role Communication styles in collaborative working The nature of work-life balance and work ethic
- 9. BNUX Industry Partnership PUX Industry Partnership “working” leadership and team work “business perspectives” “learning” “win-win” vertically-integrated course experiences Interaction with Industry Partners FINDING | STUDENT EXPERIENCE IN CROSS-CULTURAL UX EDUCATION
- 10. Program and Course Expectations Light focus on visual design Applied psychology roots Integrated studio sequence Consecutive course sequence taught by core UX faculty Courses taught by design professionals International partnerships FINDING | STUDENT EXPERIENCE IN CROSS-CULTURAL UX EDUCATION Purdue UX BNUX Collaborative industry projects
- 11. Program career outcomes Di ff ering industry exceptions of “UX Design” “UX Research” “Product Manager” in the two di ff erent cultural contexts FINDING | STUDENT EXPERIENCE IN CROSS-CULTURAL UX EDUCATION Potential Job Roles
- 12. IMPLICATIONS AND FUTURE WORK Opportunities for educational partnerships Recognize culturally and locally bounded student experience, and the role of subverting or extending institutional support Decolonize HCI and design Identify the cultural boundedness and situatedness of HCI knowledge, instructional strategies, and pedagogical philosophies. Pluralistic HCI and UX practices Further investigate both the role and value of local and indigenous pedagogies
- 13. Cross-Cultural UX Pedagogy: A China–US Partnership Ziqing Li1, Colin M. Gray1,2,Austin L.Toombs1,2, Kevin McDonald1, Lukas Marinovic1, & Wei Liu2,1 1Purdue University, West Lafayette, Indiana, USA 2Beijing Normal University, Beijing, P.R.China