2. MORNING SESSION
Morning Session
8:30 Assemble
9:00 Introduction
9:30 Year in review: Best sellers, Solid
backlist titles.
10:00 Revisions
12:15 Lunch Break
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3. AFTERNOON SESSION
1:00 Title List
Competitive Analysis
French, Spanish, Japanese core products
New electronic ancillaries
Acquisition candidates
Unsolicited submissions from professors
New titles now under contract
Rounding out the list
Conclusion
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4. PRODUCT REVISIONS
Revised language programs
Spanish; Levels 2 & 3 (local editions only)
Arabic; Level 3
German; Level 2
Revised systems
Computer access systems
Internet LiveCast
Title
page
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5. TOP 10 SPOKEN LANGUAGES
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French Malay-
Indonesian
Portugese Bengali Arabic Russian Spanish Hindustani English Mandarin
129mil 159mil 191mil 211mil 246mil 277mil 392mil 497mil 508mil 1 Billion
6. PRODUCT ADAPTATIONS
Because of the culturally diverse
need for our product, it has been
created and formatted in various
languages, including English.
There is a need for our product all
around the world, a challenge we
should invite, and accept.
Spanish Revision
Level 4
Update essays with current content
Update grammar sections for contemporary usage
Spanish Conversation Practice
Review idioms for contemporary usage
Characters should reflect ethnic diversity
Appropriate gender speakers
Chinese Revision
Levels 1 & 2
Examine for outdated political references
Check regional coverage
Update with current vocabulary
Japanese Revision
Level 3
Add dialogs
Review phonetic transcriptions
Add notes on body language
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7. PRODUCT ANALYSIS
Competitive analysis
Core languages
English and Spanish
Competition
3rd party reviews
Program statistics
Title Page
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8. PRODUCT IMPROVEMENTS
New electronic ancillaries
Rich audio tracks
Improved video displays
More interactivity options
Traditional sellers initiatives
Title Page
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