2. Morning Session
Assemble Introduction Year in review Revisions Lunch break
8:30 am 9:00 am 9:30 am 10:00 am 12:15 pm
Best sellers
and Solid
backlist titles
AriannaWagner
3. Afternoon Session
■ 1:00Title List
– Competitive Analysis
■ French, Spanish, Japanese core products
■ New electronic ancillaries
– Acquisition candidates
■ Unsolicited submissions from professors
■ New titles now under contract
■ Rounding out the list
■ Conclusion
AriannaWagner
4. Product Revisions
■ Revised language programs
– Spanish; Levels 2 & 3 (local editions only)
– Arabic; Level 3
– German; Level 2
■ Revised systems
– Computer access systems
– Internet LiveCast
AriannaWagner
5. Spanish Revision
■ Level 4
– Update essays with current content
– Update grammar sections for contemporary usage
■ Spanish Conversation Practice
– Review idioms for contemporary usage
– Characters should reflect ethnic diversity
– Appropriate gender speakers
Make sure to
study Spanish!
AriannaWagner
6. Chinese Revision
■ Levels 1 & 2
– Examine for outdated political references
– Check regional coverage
– Update with current vocabulary
AriannaWagner
7. Japanese Revision
■ Level 3
– Add dialogs
– Review phonetic transcriptions
– Add notes on body language
AriannaWagner
8. Top 10 Spoken Languages
AriannaWagner
#10
French
#9
Malay-
Indonesi
an
#8
Portug-
uese
#7
Bengali
#6
Arabic
#5
Russian
#4 Span-
ish
#3
Hindu-
stani
#2
English
#1
Manda-
rin
# of
speakers:
129
million
# of
speakers:
159
million
# of
speakers:
191
million
# of
speakers:
211
million
# of
speakers:
246
million
# of
speakers:
277
million
# of
speakers:
392
million
# of
speakers:
497
million
# of
speakers:
508
million
# of
speakers:
1 billion +
9. Translations
English: hello how are you?
Arabic: حالك كيف مرحبا؟
English: what are you doing?
Spanish: ¿Qué estás haciendo?
AriannaWagner
10. Product Analysis
■ Competitive analysis
– Core languages
■ English and Spanish
– Competition
– 3rd party reviews
– Program statistics
AriannaWagner
11. Product Improvements
■ New electronic ancillaries
■ Rich audio tracks
■ Improved video displays
■ More interactivity options
■ Traditional sellers initiatives
AriannaWagner