Developing the Right Audio for Your Institution: From Big Productions to the Down and Dirty Asheim

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Developing the Right Audio for Your Institution: From Big Productions to the Down and Dirty Asheim

  1. 1. Developing the Right Audio Tour – A “Mobile Perspective”<br />June 2010<br />Dave Asheim, President & Founder<br />Guide by Cell<br />
  2. 2. Why has mobile grown so fast?<br /><ul><li>No maintenance
  3. 3. It’s very personal</li></ul>And probably # 1….<br /><ul><li>There is a lot of $ to be made with mobile
  4. 4. Technology is hosted
  5. 5. Price of device
  6. 6. Price of coverage
  7. 7. Solves so many problems</li></li></ul><li>What does “Mobile” really mean?<br />Mobile used to mean a ten pound computer<br />Then a laptop<br />Then a notebook<br />Then a cell phone<br />Then a web-enabled phone<br />
  8. 8. Are these devices mobile?<br />Heart monitors<br />Blood sugar monitors<br />Pedometer<br />GPS<br />Amazon Kindle<br />Music players<br />iPad<br />
  9. 9. Almost everyone has a cell phone<br />
  10. 10. <ul><li>82% of Americans never leave home without their phone.
  11. 11. 33% of Americans likely own two phones
  12. 12. 26% of Americans check their email on their phone on a regular basis
  13. 13. 26% of American browse the internet on their mobile device regularly</li></li></ul><li>So…….like it or not………<br /><ul><li>Your visitors have a mobile phone
  14. 14. They are using their phone A LOT during their visit
  15. 15. And many want to use it to ………..</li></li></ul><li>Engage <br />Connect <br />Use social media<br />Have fun<br />Entertain their kids<br />Check out a web site<br />Donate to their favorite charity<br />
  16. 16. For many visitors their phone is transforming into their computer<br />It is integrating into everything<br />
  17. 17. A December news article interviewed teens<br />“What do you want this holiday season?”<br />Version 7 Microsoft PC<br />New Mac laptop<br />Answer: “NEITHER”<br />They wanted a new & better phone<br />
  18. 18. The new mobile is all about staying connected<br />Connected means –<br />To friends<br />To coworkers and classmates<br />To family<br />To teachers or supervisors<br />To my favorite garden<br />To the web<br />
  19. 19. Americans are very connected to each other…but are they connected to your garden?<br />
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  21. 21. Describing the uses for mobile in a garden is like trying to summarize the benefits of the internet for a garden<br />
  22. 22. Some Issues Gardens Face <br />Attendance <br />Reduced staff<br />Lower funding <br />Keeping interpretation current<br />Connecting in person experience with<br /> the online one<br />Answering visitor questions<br />
  23. 23. Some examples of how mobile can touch upon these issuesAttendance <br />Create fun text message games – Denver Botanical Garden<br />Text message event reminders <br />Visitors see an ad and text in to learn more and even get a coupon<br />
  24. 24. Reduced head-count <br />Text message live question and answer <br />Use mobile tours to supplement reduced staff hours for interpretation<br />
  25. 25. How connect online and in person <br />Smart phone applications <br />Social media sites – use phone to connect<br />
  26. 26. Reduced budget<br />Text message donations -- “mobile giving”<br />Sell cell phone audio tours <br />Sell smart phone applications like iPhone apps<br />Send people coupons via their phone (food, gift shop, membership)<br />
  27. 27. 5 mobile services<br />Cell phone audio tours<br />Text messaging<br />Mobile giving<br />iPhone apps<br />“Mobi” sites<br />
  28. 28. # 1. Cell phone audio tours<br />
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  30. 30. Audio Interpretation<br />
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  40. 40. Cell Blogging at New York Botanical Garden<br />
  41. 41. # 2. Text Messaging<br />Text message games or scavenger hunts<br />
  42. 42. Promotional Text Offers<br />
  43. 43. Collect Visitor Email<br />Live Q & A<br />
  44. 44. #3. Mobile Giving<br />Visitors send a text message to donate. The charge appears on their phone bill. <br />
  45. 45. 4. Smartphone Applications<br />
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  47. 47. Web-based Real Time Reporting<br />
  48. 48. ISSUES TO CONSIDER<br /><ul><li>Not everyone has a phone
  49. 49. Foreign visitors
  50. 50. Cell phone reception
  51. 51. Signage
  52. 52. Some gardens use handouts to avoid signs
  53. 53. Visitors use their minutes and/or texts
  54. 54. Most have plenty but still worth remembering
  55. 55. Requires a “champion” to pull this off</li></li></ul><li>The Future?<br />
  56. 56. Future<br />RFID tags<br />GPS & location based<br />QR codes<br />Application development<br />iPad<br />Droid, etc.<br />Augmented reality<br />
  57. 57. In summary mobile can:<br />-Engage <br />-Connect <br />-Build Relationships<br />-Create Brand Loyalty <br />-Have fun!<br />-Reduce Expenses<br />Generate PR<br />
  58. 58. Who is Guide by Cell?<br />
  59. 59. A History of Mobile<br />Started 5 years ago<br />Largest mobile company serving parks and gardens in the world<br />Over 750 clients<br />Millions of data points telling us what mobile services are truly effective <br />
  60. 60. www.guidebycell.com<br />www.givebycell.com<br />(415) 297-6677<br />dave@guidebycell.com<br />www.twitter.com/guidebycell<br />

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