IntelliMagic is a software development company that creates storage performance monitoring software for large datacenters. They started 10 years ago with 2 owners and have since grown to 38 employees through organic growth while maintaining profitability. Their software provides consolidated views and analytics of disk storage systems to help large companies with critical IT operations better manage their petabytes of data storage. Their goal is to continue innovating their software while providing a stable and enjoyable work environment for their employees.

1. Smart Storage Sizing
Storage Intelligence
© IntelliMagic 2013
Storage Performance Management
Software for petabytes

2. Storage Intelligence
IntelliMagic
• Software development company
• Datacenters use our software to
monitor their data storage
performance
• Started 10 years ago
• 2 owners who work in company
• Leiden (head office). Sales
offices in Munich (D) and Dallas
(US)
© IntelliMagic 2013 2

3. Storage Intelligence
IntelliMagic Vision
Enrich, Analyze and Report
IntelliMagic
Vision
Consolidated
Views of
Disk Storage
Systems
© IntelliMagic 2013 3

4. Storage Intelligence 4
 Large companies all over the world, with lots of
data on dedicated Disk and Tape systems
 Companies where IT is critical to business
operations - think banks, logistics companies
 Small customer base, but they are large
companies who spend a lot on our software
 We create off-the-shelf software, not tailor-made
for each customer
Our Customers

5. Storage Intelligence 5
Working at IntelliMagic
 Owners involved in development
 Innovation is important
 High level of knowledge
 Developers have Master degrees in
Mathematics, Electrical Engineering, Computer
Science, Artificial Intelligence, Physics,…
 Interesting & technical application area
 High but achievable ambitions
 Informal culture, nice atmosphere

6. Storage Intelligence 6
Business Strategy
 Our “assets” are our people and our Intellectual Property
 Growth:
• 2 people in Jan 2003  38 people in Jun 2013
• Strictly organic growth, based on profitability
• Truly financially independent:
• No external funding, no bank loans, no investors
 Goals:
• Innovation and quality and financial stability
• A great place to work for owners and employees
• Growth not a goal in itself, but a nice corollary
• But if someone offered 100 M wouldn’t turn it down 

7. Storage Intelligence 7
Thank you
Questions?
www.intellimagic.net