Mass Communication & Media Literacy 12<br />
The public sphere<br />What obligations do media companies have beyond delivering a return on their investment?<br />What ...
The public sphere<br />http://bit.ly/gbNlX9<br />a virtual or imaginary community which does not necessarily exist in any ...
The public sphere<br />Does mass communication afforded by the mass media offer an option for the operation of a proxy pub...
Cultural rights<br />Entail rights in four areas:<br />Information<br />Knowledge<br />Representation<br />Communication<b...
Cultural rights<br />US newsreader Mika Brzezinski has attempted to burn her script live on television in protest at being...
Cultural rights<br />http://wikileaks.ch/<br />
http://bit.ly/hXO1Gt<br />
Organisation studies of the media<br />Helps us to consider the practices and decisions that lie behind the origination, d...
New Media<br />http://bit.ly/fufDKt<br />
Create your own<br />
Broad categories<br />Primary creative personnel<br />Technical craft workers<br />Creative managers<br />Owners and execu...
Gatekeeping<br />http://bit.ly/fRTJXh<br />
Gatekeeping<br />http://bit.ly/fRTJXh<br />
The culture of production<br />‘the distinctive practices used in the production of the [artefact] and the way that such w...
The culture of production<br />Explore the brand and identity of the product the media workers produce<br />Identify and a...
What is it?<br />What is it?<br />Why is it important?<br />
Media in the Digital Age<br />
Rushkoff on the media<br />http://rushkoff.com/videoaudio/web-20-2/<br />
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Mass Communication and Media Literacy 12

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Mass Communication and Media Literacy 12

  1. 1. Mass Communication & Media Literacy 12<br />
  2. 2. The public sphere<br />What obligations do media companies have beyond delivering a return on their investment?<br />What is the role of the media as a public sphere?<br />
  3. 3. The public sphere<br />http://bit.ly/gbNlX9<br />a virtual or imaginary community which does not necessarily exist in any identifiable space. In its ideal form, the public sphere is "made up of private people gathered together as a public and articulating the needs of society with the state" (176). Through acts of assembly and dialogue, the public sphere generates opinions and attitudes which serve to affirm or challenge--therefore, to guide--the affairs of state. In ideal terms, the public sphere is the source of public opinion needed to "legitimate authority in any functioning democracy" (Rutherford 18).<br />
  4. 4. The public sphere<br />Does mass communication afforded by the mass media offer an option for the operation of a proxy public sphere?<br />But what about profits?<br />Should they treat audiences as citizens?<br />Citizenship can be identified with<br />The right to participate fully in existing patterns of social life and to help shape the forms that they may take in future (Murdoch – http://bit.ly/behindthescreens )<br />Civil, political, social and economic, and cultural rights<br />
  5. 5. Cultural rights<br />Entail rights in four areas:<br />Information<br />Knowledge<br />Representation<br />Communication<br />These areas must be served by the media in order to ensure an active and participating citizenship<br />Can such a system exist (or thrive) when its in thrall to a free market?<br />Can it exist in a globally converged free market ? <br />http://bit.ly/mediaownership <br />
  6. 6. Cultural rights<br />US newsreader Mika Brzezinski has attempted to burn her script live on television in protest at being made to lead her bulletin on Paris Hilton. <br />The co-presenter of MSNBC's Morning Joe programme refused to read out the story about the celebrity socialite's release from jail ahead of items on Iraq. <br />http://www.youtube.com/watch?v=6VdNcCcweL0<br />
  7. 7. Cultural rights<br />http://wikileaks.ch/<br />
  8. 8. http://bit.ly/hXO1Gt<br />
  9. 9. Organisation studies of the media<br />Helps us to consider the practices and decisions that lie behind the origination, development and delivery of media products – as commodities and texts that have meaning for us.<br />Examines the way that staff roles and production processes are arranged within a single company<br />Starts by mapping the different divisions, staff groupings, production activities and functional roles in a specific business.<br />Allows us to focus on the concrete processes behind production that we fail to see as consumers<br />
  10. 10.
  11. 11.
  12. 12. New Media<br />http://bit.ly/fufDKt<br />
  13. 13. Create your own<br />
  14. 14. Broad categories<br />Primary creative personnel<br />Technical craft workers<br />Creative managers<br />Owners and executives<br />Hesmondalgh (2002)<br />
  15. 15. Gatekeeping<br />http://bit.ly/fRTJXh<br />
  16. 16. Gatekeeping<br />http://bit.ly/fRTJXh<br />
  17. 17. The culture of production<br />‘the distinctive practices used in the production of the [artefact] and the way that such widespread practices are represented in terms of specific values, beliefs and patterns of working’ (Du Gay 1997)<br />Data gathered through workplace ethnography<br />Geertz and Pacanowsky ‘critical theory of communication in organisations’ in Griffin<br />
  18. 18. The culture of production<br />Explore the brand and identity of the product the media workers produce<br />Identify and analyse the routine tasks that media workers undertake to produce the product<br />Contextualise individual contributions in the hierarchy of the organisation<br />Identify and analyse the different ideas of audiences used by media workers and how they find out about them<br />Explore the ethos of craft, creativity, professionalism that informs a particular media job<br />
  19. 19. What is it?<br />What is it?<br />Why is it important?<br />
  20. 20. Media in the Digital Age<br />
  21. 21. Rushkoff on the media<br />http://rushkoff.com/videoaudio/web-20-2/<br />

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