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How to Reduce Latency with Cloudflare Argo Smart Routing

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The Internet is inherently unreliable, a collection of networks connected to each other where things break all the time; cables get cut, bogus routes get advertised, routers crash. Today, to fix all of this, Cloudflare launched Argo, a “virtual backbone” for the modern Internet. Just as Waze can tell you which route to take to avoid congested or blocked roads, Argo can route connections across the Internet efficiently by avoiding packet loss, congestion, and outages.

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How to Reduce Latency with Cloudflare Argo Smart Routing

  1. 1. Argo Introduction Argo Smart Routing & Tiered Caching
  2. 2. Chris Adam Solutions Engineer Cloudflare Michael Mirzai Customer Development Cloudflare Speakers
  3. 3. // Agenda • Housekeeping • Cloudflare Overview • Argo Smart Routing & Tiered Caching Overview • Argo Case Studies - Incl deepdive into CoinGecko • Q&A
  4. 4. Housekeeping ● Ask questions in the “Questions” chat box in ReadyTalk. ● We’ll triage all questions at the end of the presentation. ● We’ll be emailing the slides and recording to those who’ve registered through ReadyTalk. ● All attendees are muted.
  5. 5. 139+Data centers globally Cloudflare’s Global Anycast Network 2x Speeds up each request by 13%Internet requests everyday 5M Requests/second 7M+ websites, apps, & APIs in 150+ countries 2.5B monthly active visitors generating 1.3 trillion page views
  6. 6. SECURIT Y PERFORMANC E DDoS Attacks Attack traffic degrades availability or performance and creates unpredictable surges in infrastructure costs Data Theft Attempts Attackers compromise customer data, such as user credentials, credit card information, and other PII Malicious Bots Malicious bots abuse customer applications through content scraping, account takeovers, and fraudulent check outs Unavailable Applications Overloaded or unavailable infrastructure stops users from accessing applications Slow Internet Applications and APIs Heavy pages and long distances from the origin slow down webpages, applications, and APIs Slow Mobile Sites and Apps Mobile clients introduce performance and content delivery constraints that hurt user experience Security and Performance Challenges
  7. 7. Factors Making Performance Critical and Challenging Mobile usage has higher business impact than before Expectations of customers are increasing Your users are expanding globally faster
  8. 8. The number of round trips to establish a connection The number of requests Network throughput (amount of data per second) 1 2 3 What Impacts Network Performance? The size of the payload4 Distance from client to origin (how far data travels) 5
  9. 9. The Cloudflare Advantage Integrated Performance, Security, and Reliability 7M customers and routing traffic for 2.5 Data Centers with 15 Tpbs capacity 135+ HTTP Internet traffic 13% All DNS queries 38%& SCALE INTEGRATED STACK EASY FINE- GRAINED CONTROL Global Data Center Anycast Network China Network Firewall DDoS Content Optimization Load Balancing AMP Rate Limiting DNS Argo WAF CDN Latest Web Standards TLS
  10. 10. // Argo Smart Routing & Tiered Caching
  11. 11. Origin 11 Congested Network Path Unreliable Connection Slow Loading Times Static routes can't avoid congested network paths or unreliable connections Poor User Experience Slow loading times and connection timeouts increase the likelihood of a poor user experience that can result in reduced revenue or damaged brand reputation Routing Challenges © 2017 Cloudflare Inc. All rights reserved.
  12. 12. Origin Connection Reuse Minimize latency imposed by TCP connection-setup Congestion Avoidance Routing decisions using real-world network conditions 12 Cloudflare Argo Smart Routing Congested Network Path Unreliable Connection Faster Loading Times Cloudflare routes over 10% of all HTTP Internet traffic providing Argo with real world intelligence on the fastest network paths. Internet node / hop Cloudflare Data Centers Cloudflare’s private network 10Tbps throughput, with 110+ PoPs in 50+ countries © 2017 Cloudflare Inc. All rights reserved.
  13. 13. Cloudflare Argo Tiered Caching Origin Tier 1 Tier 2 Cloudflare Data Centers Tier 1 data centers propagate content to a global network of 110+ PoPs Reduced Costs Minimizes static content requests to the origin server reducing latency, server load and bandwidth usage 13*For free for Ent. customers © 2017 Cloudflare Inc. All rights reserved.
  14. 14. Enabling Argo Smart Routing & Tiered Caching 14© 2017 Cloudflare Inc. All rights reserved.
  15. 15. Customer Case Study: Foundmyself Challenges • Decrease the load time of the site • Block spam traffic Cloudflare Solution • CDN with Argo Smart Routing enabled • WAF blocks spam in the Foundmyself marketplace Key Results • 22% faster site with Argo Smart Routing • 2,546 threats blocked Foundmyself is an online community and marketplace for artists and art lovers to buy and sell artwork. “Our site got 22% faster just by flipping the switch on the new Argo Smart Routing service.” – Trevor Hunt, Creator of Foundmyself
  16. 16. Customer Case Study: Meaww Meaww is a digital content company that delivers entertainment content to over 300 million registered users. “Users can derive maximum value by increased engagement which can only happen when our content delivery is blazing fast.” Vishwastam Shukla Director of Engineering and Product *In addition to performance improvements resulting from the CDN CHALLENGES • Slow and unresponsive during traffic spikes hurt user experience • Missed ad revenue because of users unable to access site • Large static images and unpredictable traffic patterns lead to expensive bandwidth bills CLOUDFLARE SOLUTION • Global Content Delivery Network (CDN) • Argo Smart Routing • WAF KEY RESULTS • 55% faster web performance with Argo Smart Routing* • 120Tb (81%) monthly bandwidth savings • 112,875 Threats Blocked monthly by WAF
  17. 17. ● Launched in 2014 ● Cryptocurrency analytics website ● Based in Singapore & Malaysia ● 100+ million pageviews per month ● 1.5 billion requests through Cloudflare per month ● 28 TB bandwidth through Cloudflare per month ● Global traffic sources from US, Japan, Germany, UK, Russia, and more.
  18. 18. ● One-click setup ● No lock-in commitment ● Performance boost ● Ideal for our small engineering team Email received on June 8th, 2017
  19. 19. NetworkTime Improvement (NewRelic) ARGO Activated
  20. 20. ResponseTime Improvement (CatchPoint)
  21. 21. Response Time (Origin Cloudflare)
  22. 22. Response Time Improvement by Geography
  23. 23. Bandwidth Savings with Cloudflare
  24. 24. Thoughts on using Argo ● Argo is easy to get started and try ● Price structure may appear daunting ● Turn it on and monitor the performance gain ● Decide if you would like to continue ● Performance gain & business impact may justify the Argo fees ● For enterprise plan, flat-rate
  25. 25. How did Cloudflare help? ● CDN - serve content fast globally ● Argo - acceleration of requests with easy setup ● DDOS Protection ● Improved user experience globally ● Improved throughput (serve pageviews at scale) ● Improvement seen on Newrelic/Catchpoint
  26. 26. // Resources ● Cloudflare Argo Smart Routing Product Page https://www.cloudflare.com/argo/ ● Technical Blog Posting: Argo Smart Routing and Tiered Caching with Cloudflare https://blog.cloudflare.com/argo/ ● Argo for Self-Serve Billing Information Knowledge Base Article https://support.cloudflare.com/hc/en-us/articles/115000224192/ ● Argo Analytics Knowledge Base Article https://support.cloudflare.com/hc/en- us/articles/115000244811/

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