This document discusses bridging the funding gap that exists between Phase I and Phase II SBIR grants. It notes that while Phase I and II grants provide initial funding, additional funding sources are needed. It recommends that companies pursue marketing strategies like press releases, collaborations, targeting technical and business press, and establishing a professional website to help reach potential new sources of funding like NASA, DARPA, contractors, and investors. The overall message is that active marketing is needed to provide exposure for ideas and bridge the funding gap.

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Bridging the Funding Gap
Bob Scaringe
President
AVG Communications

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AVG Communications
„Pro-bono work for NIAC for last 2 years
„Media Exposure for NIAC
„AeA Joint presentation with Ph I fellow
„MIT Forum International Broadcast
„GA. Senators –Informative

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The Funding Challenge
„Phase I
„Phase II
„Then… What?

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Today’s Situation
„There is a funding gap out there
„But… there are other sources of funding
„NASA centers
„Other Gov. Agencies (DOE, DARPA etc.)
„SBIIR/STTR or direct grants
„Defense/aerospace contractors
„VC’s and Angel investors

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How Do you reach them?
„Short answer: MARKETING
„Longer answer: Any way you can

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Marketing Options
„Press releases after Phase I award
„Encourages collaborations with others
„Target the Technical Press
„Target the Business Press
„Wire services have International reach
„Reachpotential sources of additional funding

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More Marketing
„PR after Phase II award and every significant milestone
„Establish or Upgrade your website to a professional looking site.
„Captures visitor contact info
„Designed to be SEO friendly
„Marketing plan

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Summary:
„DO SOMETHING…
„NORegrets!!!
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„Marketing Works
„The mix is synergistic
„Bottom line -Your idea deservesthe exposure