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1. CRYPTO PR- ICO AND
CRYPTOCURRENCY
MARKETING STRATEGY
By Pressfarm PR Software

2. Cryptocurrency marketing is
crucial for businesses in this
industry to grow and prosper. A
marketing strategy is indeed
essential no matter what industry
you find yourself in. Building a
coherent and effective marketing
strategy is even more crucial
when it comes to ICOs and
cryptocurrency projects.
INTRODUCTION

3. But why is it more critical for this type of industry?
The cryptocurrency market has expanded dramatically over the past two years. There
are now thousands of crypto businesses popping up wherever you look. If you have
a crypto startup, you need to gain traction amidst so many competitors. Building
a digital marketing strategy is an excellent place to start if you want to boost
your brand.
Many people make the mistake of assuming that ICOs and
cryptocurrency are the same things. If you want to market your brand
the right way, you need to start by understanding your marketing
goal. Are you marketing your ICO?

4. Here are 10 marketing
strategies for ICOs and
cryptocurrency that
actually work:
Create a website: if you want an idea of what a
website should look like for an ICO or
cryptocurrency project; check out any website
for any of the top fifty coins on
CoinMarketCap.
Keep in mind that this is the very first place
that most serious investors will start their
research. For this reason, without a professional
website, you have nothing. After all, would you
take a technology project seriously if there was
no website?

5. 1) ABC – Always Be
Collecting Emails
When you’re marketing your brand, you should always be
collecting emails. This should happen right from the
beginning of an ICO or cryptocurrency project. It takes a
great deal of time to build up a subscriber list.
Nonetheless, as any professional marketer will tell you,
email is still the most effective way to reach a target
market.
2 ) Networking on LinkedIn
Networking is crucial in any industry, but for a little-known project in
an emerging market like blockchain, this is even more important. It
would be best if you established relationships at every opportunity,
and LinkedIn is probably the most effective way of doing this.
In fact, with valuable tools like Linked Helper, team members in an
ICO can automate the process of reaching out to potential sponsors
and influencers on LinkedIn.

6. 3) Social Media
ICOs and cryptocurrency projects need to be on
social media for anyone to know about them.
Facebook, Twitter, and Instagram are great places to
start. However, beyond simply sharing your projects,
it’s just as important to keep these channels up to
date.
In other words, if visitors find a social media page
without any posts or updates, it sends out all the
wrong signals. Likewise, projects need to ensure
that every question is answered and every comment
is given an adequate response.

7. 4) Press Release
It doesn’t matter who does or does not publish your
press release; it’s essential to have one. There are now
many cryptocurrency websites and agencies that are
constantly on the lookout for new projects to write
about every day. What’s more, these publishers usually
have a very defined and specific audience that directly
matches the target market for ICO and cryptocurrency
projects.
Would you prefer to let a PR specialist worry about
writing your press release so you can dedicate more
time to improving your product? Check out Pressfarm’s
packages, and let us write a press release that will help
your crypto project shine.

8. 5) PR and Media Outreach
While it is crucial to reach out directly to the public and
target audiences, it is equally important to reach out to
media professionals because they play an essential role
in getting information to the public. Even though there is
an oversaturation of media platforms, sending
newsworthy content like press releases and sponsored
stories to media publications is an easy and effective way
to reach out to investors in the cryptocurrency market.
You do not always have to rely solely on stories written
by media professionals to get attention. Usually, PR and
media outreach only needs to be done in the initial
communication process. If done correctly, awareness will
follow naturally.

9. 6) Bounty Campaigns
Bounty campaigns are incentives that are offered to multiple
participants for various activities associated with an ICO.
Generally, they give out rewards or tokens for people who have
completed specific tasks that help promote a company’s ICO.
Participants are spread across different stages of an ICO, and they range from
investors to ICO promoters and developers. The campaign incentives can be in
the form of cash rewards, which is still pretty rare, or free/discounted tokens that can
be cashed in the future when the tokens are listed on an exchange. Since the ICO
process is divided into two stages, bounty programs/campaigns can incentivize developers to
find bugs or provide feedback on other design elements. The people who test and find a flaw
in the blockchain are given rewards that are also known as bug bounties.

10. 7) Airdrops
Airdrops are still very common and effective in
the cryptocurrency industry. If you’re new in the
market, then sending free coins or tokens to
people’s wallet addresses can help you promote
your new currency.
Ultimately, airdrops are hugely popular with
investors and a great way to get people
interested in the project. Needless to say, the
more free tokens you provide, the higher the
chance that your community will grow.

11. The main purpose of any cryptocurrency marketing strategy is to
retain existing audiences and keep them engaged while also
drawing in new investors. It can be quite challenging to monitor
and keep track of every development in the crypto space since
it is constantly expanding. Usually, to stay ahead of the
competition, investors generally use calendars to track a
company’s project operations. You need to do the same.
8) Publish Major Events on Calendars

12. 9) Podcasts
Podcasts are increasingly popular for a good reason. For a
cryptocurrency project, this is an opportunity to broadcast to
a wider audience and educate listeners about the project’s
features.
Having said this, audio content is even more effective now
than before, making this one of the more impactful strategies
of creating awareness about the project.
10) Interviews
If you perform a simple search on Google or YouTube, you
should see that many influencers have a substantial
number of followers. With this in mind, instead of trying to
garner a fan base for your new channel, it can be far more
worthwhile to capture the minds of an audience on an
existing channel.

13. 11) Email Marketing
Email marketing offers lots of opportunities
because it helps companies reach and connect
with their target audience personally and increase
sales more cost-effectively. Newsletters, whether
created by PR professionals or by your company
itself, have been a proven way to keep investors
informed about a project and give them the ability
to promote airdrops and other updates and events.
Consumers can check their inboxes on any device
when it is convenient for them. This is because
more users are now using their mobile devices to
access not only emails but also other types of
media and information.

14. 12) Influencer marketing
Given the increased interest in the digital currency world, influencer
marketing has become a large part of companies’ and marketers’
marketing budgets. It has become significant in almost any industry
because it gives people more outreach through this group of millions
of loyal followers. Of course, choosing the right influencer is
important.
Nevertheless, ICO marketing experts have been using influencer
marketing strategies for quite some time. This has provided a
mutually beneficial relationship for both the company and the
influencer. In order to successfully do influencer marketing, you need
to reach out to your target influencer. It’s also important to give them
a brief of your technology and follow up by discussing the critical
parts of your review or analysis.

15. 13) Affiliate marketing
Affiliate marketing follows the same concepts and ideas as influencer
marketing. The only difference is that affiliate marketing can be done by
anyone who is interested in a brand rather than just a significant social
media influencer. Instead, it works by spreading product marketing and
creation responsibilities across different parties like the seller and product
creators, the affiliate or advertiser, and the consumer.
Affiliates earn a commission fee for marketing your cryptocurrency project.
The process is simple enough. Consumers and affiliates search for a
project they have faith in, promote the project, and earn a piece of profit
from every sale they make. It is yet another way for companies to
leverage third parties to run marketing for them in a more cost-effective
manner.

16. 14) SEO
It’s impossible to talk about a company’s digital marketing efforts
withouttalkingaboutSEO.Whenitcomestocryptocurrency
marketing, the Internet, social media, and mobile technologies have
changed the game and given crypto companies a new set of
capabilities. The digital world has made it so that public relations
and SEO go hand-in-hand.This is especially the case when
creating an effective PR strategy to get the word out there about a
company and its products and services.Additionally, without
optimizing SEO, companies will never rank high enough on search
engines to get noticed.
There is a rangeof factorsthathave animpact on a company’sSEO
rankings. These include business reviews and star rankings, social
mediamentionsandshares,andkeywordsinbusinesslistings.You
need to prioritize quality over quantitywhen using these elements.

17. Given the sudden popularity of crypto projects, it’s
important to brand your project in a memorable way
if you want it to stand out. One good way to do this
is by ensuring that your brand name highlights what
makes your project unique. Another way to do this is
by using simple names that are easy to remember.
Bonus points if you can choose a name that paints
a vivid picture in your target audience’s mind. At this
moment in time, the more memorable you can
make your project, the higher your chances of
staying top of mind with potential investors.
15) Branding

18. Setting up a Telegram profile can help you reach a wider audience with
your crypto project. Telegram has recently gained popularity in the crypto
space – and with good reason. But we’re not recommending that you
go the Telegram route just because everyone else is doing it.
Rather, we’re recommending Telegram because it offers
tangible benefits for a crypto brand.
For starters, unlike other social media networks, Telegram allows
crypto advertisements. Additionally, the platform’s end-to-end
encryption offers traders a higher level of privacy. The app also
generates popularity for your crypto project by populating your
groups with bots. These bots create the illusion of a popular project,
thus attracting real people to your groups.
16) Telegram

19. Do you need help building a PR
strategy for your cryptocurrency
brand or your ICO?
The team of PR experts at Pressfarm has
experience working with brands in your industry to
help them stand out from the crowd. The team of
PR specialists, expert writers, and skilled
designers are experienced at writing winning
press releases designing creative media kits, and
writing feature stories that will make a memorable
impression. Pressfarm has got all your content
creation needs to be covered – from content
creation to content distribution.

20. CONTACT US
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