Not for the train! Summer is an important period to communicate. Discover why an out-of-home campaign in train stations is a must have.

1. Less traffic in summer ?

2. Not for the train !
The biggest indoor
pedestrian audience
• Over 31 million train travellers
during summer
• Summer: 13,4% of all annual
train travellers
153,30
160,30
164,90
168,40
178,40
187,10
197,50
206,50
216,70
220,40
224,30
229,0
231,20
232,50
235,0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
# Be train travellers (million)
Year on year growth
+53% since 2000
Source: Annual Report SNCB/NMBS 2010-2014 & statbel.fgov.be

3. Not for the train !
• 900.000 young people used
the train during summer 2015.
• Of which 200.000 used the train
to go to their favorite festival
Source: Metro 18-09-2015

4. Not for the train !
• 7.6 million folks stayed at
the Belgian coast last summer
• Of these, 2 million travellers
came by train
• Oostende and Blankenberge are
the most popular stations
Source: Westtoer - 2015

5. Adshel Stations
High affinity on
different target
groups
• Executives: 150
• T18-34: 180
• Students: 134
• Active population: 128
Source: CIM OOH 2016-1 | Affinity target group vs T12+
Solution: Adshel Station - 580 sides