Campaigns kick off in September when back to work?
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Not for the train! Summer is an important period to communicate. Discover why an out-of-home campaign in train stations is a must have.
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Campaigns kick off in September when back to work?
- 1. Campaigns kick off in September when back to work !
- 2. Use the summer as a pre-campaign period ! • What do you prefer? Advertise when people are overwhelmed by messages or during summer when they are more relax & receptive? • Importance of recency planning: it’s difficult to get back at the same level of brand awareness after a ‘dead’ advertising period.
- 3. Surprise your competitors, be present when they aren’t! • Above the line media: decreased advertising spending (-16%) • Out-of-home: increased share in the mediamix +36% • Biggest summer advertisers: P&G, Coca Cola, Colruyt,… Source: CIM MDB 2012-2015
- 4. Top 20 summer advertisers are OOH believers • ¼ of summer media spendings • 75% of them uses OOH in the mediamix • Share of OOH in the mediamix +41% vs average share
- 5. Proximity solutions We know how to find your target group: • Over 33.000 POI/POS in more than 20 categories • Adaptable for all budgets