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Win Win: Models for Creating a Social Impact Game on a Budget

Clay Ewing
Clay Ewing
Clay EwingAssociate Professor

Non-profit organizations interested in making a game face a conundrum: they do not have game design expertise and hiring an experienced game designer or studio may not be cost effective. These established institutions may have concerns for hiring freelance or independent game designers who may not have a huge portfolio and yet there are indie game designers who would be happy to collaborate on a serious game. We will present 4 models by which organizations can team up with indie game designers on small or large scale game projects based on our own experience.

Win Win: Models for Creating a Social Impact Game on a Budget

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10:45 am – 11:00 am
Win Win:
Models for Creating a
Social Impact Game on a Budget
Clay Ewing & Lien Tran
(University of Miami)
Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive
courtesy of Constance Steinkuehler, GLS 2013 Keynote
Photo credit: @mitSTEPlab
Game Industry Ecosystem
Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive
Clay Ewing
@claytical
claytical.com
Lien Tran
@LienT
lienbtran.com
Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive
Models for Indie Collaboration
Simply for the love completely indie no budget
As part of an academic class
student assignment
or official class
potential budget
Small grant
funded by institution or
foundation
modest budget
Game Contractor / Consultant
partnering with humanitarian
organization
variable budget based on game
designer’s experience and project scope
Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive
Complete Indie
Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive
Ad Patrol
http://claytical.com/ad-patrol

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Win Win: Models for Creating a Social Impact Game on a Budget

  • 1. 10:45 am – 11:00 am Win Win: Models for Creating a Social Impact Game on a Budget Clay Ewing & Lien Tran (University of Miami)
  • 2. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive courtesy of Constance Steinkuehler, GLS 2013 Keynote Photo credit: @mitSTEPlab Game Industry Ecosystem
  • 3. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Clay Ewing @claytical claytical.com Lien Tran @LienT lienbtran.com
  • 4. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Models for Indie Collaboration Simply for the love completely indie no budget As part of an academic class student assignment or official class potential budget Small grant funded by institution or foundation modest budget Game Contractor / Consultant partnering with humanitarian organization variable budget based on game designer’s experience and project scope
  • 5. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Complete Indie
  • 6. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Ad Patrol http://claytical.com/ad-patrol
  • 7. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Ad Patrol http://claytical.com/ad-patrol
  • 8. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Complete Indie • Complete control over what was made • Never a priority, slow to complete • No institutional support to help get the word out • Without “catching fire” it pushes a person like me to move on to the next project PROS CONS
  • 9. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Complete Indie • Tap into your personal/professional networks • Limit the team (can include game designer, programmer, artist, subject matter expert) TIPS
  • 10. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Part of a Class Hustlin Health Care hustlinhealthcare.com Gaming the (Immigration) System lienbtran.com/games/ gaming-the-system/
  • 11. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Part of a Class Humans vs. Mosquitoes humansvsmosquitoes.com Magnitude lienbtran.com/games/magnitude/
  • 12. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Humans vs. Mosquitoes
  • 13. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Humans vs. Mosquitoes
  • 14. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Humans vs. Mosquitoes
  • 15. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Part of a Class • Inexpensive • Potential for a wide variety of skill sets • Built-in potential for institutional support • Unpredictable outcomes • Ownership issues • Confined by academic schedule PROS CONS
  • 16. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Part of a Class • Workshop early with subject matter expert and students • Organizations should set realistic expectations for student work - think of it as an experiment • Look to partner with design and communication programs • Take advantage of built in access to playtesters TIPS
  • 17. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Small Grant Vanity - Funded by University of Ottawa lienbtran.com/games/vanity
  • 18. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Small Grant
  • 19. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Small Grant • Built-in network of advocates • Stepping stone towards bigger opportunities • Lack of resources for assessment • Rarely enough money for a digital game * PROS CONS
  • 20. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Small Grant • Keep the team lean • Ensure that the grant timeframe is feasible • Subject matter experts should be very conscious of scope creep • Make sure you have a contract and stick to it TIPS
  • 21. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Cops & Rubbers lienbtran.com/games/ cops-and-rubbers Uwezeshaji Kaya Kuhimili lienbtran.com/games/ gaming-the-system/ Independent Contractor
  • 22. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Open Society Foundations
  • 23. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive World Bank with the Tanzania Social Action Fund
  • 24. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Independent Contractor • Organizations can push more resources at the project to get it to where they want it to be • Easy to get into “design by committee” conundrum PROS CONS
  • 25. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Independent Contractor • Define roles early on • Contracts are extremely important for transparency and expectations TIPS
  • 26. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Digital vs. Non-Digital DIGITAL Cost per person Size of audience NON-DIGITAL Cost per person Size of audience
  • 27. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive General Tips • Look for game collaborators in design and communications schools/ programs and at game meetups • local game groups, Global Game Jam, Indiecade, G4C, GLS, etc. // possibly game listservs • Provide a summary brief (concrete concepts, key goals and messages, priorities); Don’t bombard your designer with too much information! • If you can’t meet regularly, schedule early a face-to-face weekend for briefing and rapid prototyping • Avoid scope creep • Publish your print-on-demand tabletop games at thegamecrafter.com*
  • 28. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Clay Ewing @claytical claytical.com Lien Tran @LienT lienbtran.com Questions?