The magazine uses various techniques to attract and directly address its audience, including a bright red title that stands out, using the word "I" to speak directly to readers and form an informal relationship, posing a rhetorical question to make readers consider the importance of music in their lives, and featuring a close-up image of the artist Abbie pointing at the audience to draw them in. These design elements are intended to attract and engage readers by making the magazine feel as though it is speaking directly to them.