2. My survey
I found that KERRANG!
1. What 'Rock' Magazines do you buy? Magazine was by far,
Big Cheese None the most popular
Classic magazine from results
Rock in my survey. For this
Metal
Hammer Kerrang reason I have decided
to look at the
Q
components of this
magazine to see why it
is so successful and
Rock Sound how it manages to
NME
reach its audience.
3. Their target audience are:
“individually minded, independent of thought
and musically experienced, an audience defined
by attitude, passion and loyalty”
4. The Target Audience
• Their target audience are 16-24 year olds
• 60% of the readers are male
• 40% are female
• White British
• Class C-D
5. What my target audience wanted to
see
Response Percent Response Count In KERRANG!
Interviews 85.00% 17 Interviews KKKKKKK
KK
Posters 65.00% 13 Posters KKK
Album reviews 55.00% 11 Album reviews KK
Gig reviews 50.00% 10 Gig reviews KKKKKK
Event diary/Tour dates 55.00% 11 Event diary/Tour dates KKKKKK
Upcoming albums 60.00% 12 Upcoming albums KKKKK
New bands 80.00% 16 New bands KKKK
Competitions (please specify in 'other' what 20.00% 4 Competitions (please specify in 'other' what you'd like to KKKKK
you'd like to win) win)
Polls/Questionaires 20.00% 4 Polls/Questionaires K
6. What my target audience where
interest in
These are interests that are included
Percentage Response
Interest count count within the kerrang magazine shown by
Listen to music 95.00% 19
adverts and also items that correspond
with their readership (play instrument)
Facebook 80.00% 16
Meet up with friends 80.00% 16
See live music 70.00% 14
This show that my own data is
Party 65.00% 13
comparable with a real ‘rock’
Play on game consoles 50.00% 10 magazine, so this means that my
Pubs 40.00% 8 analysis is consistent for this type of
Read 40.00% 8 magazine and the target audience.
Play a musical instrument 40.00% 8
Sing 35.00% 7 There are also other interests that are
Play sports (specify which) 35.00% 7
not covered within the kerrang
Twitter 30.00% 6
magazine this is not necessary a
critisism of my own research but
Tumblr 30.00% 6
reinforces that the audience is young
Paint/Take photos 30.00% 6
by the sites they use and access to
Draw 10.00% 2 media etc
Dance 10.00% 2
7. How they engage with their readers
• Use of adverts to relate to their interests
- Play.com
- Xbox
- Alternative/music related clothing
• Interactions with the audience
- Feed back page
- Letter of the week
- Polls
8. Examples
Everything but the music HMV
• This will reach audience as • For a music driven audience
they say, the audience are having advertisemnt for
heavily involved with music companies such as HMV is
and are independently important as it wil feel as
minded so will seek
alternative clothing. It is the magazine if giving the
also offering 20% off for audience the best deals and
students which would has been given another way
included most the people to seek new music.
with in the age of the
readership
9. Feedback page
There is a feedback page in every KERRANG issue which gives the
opportunity for the readers to get involved with the magazine and be
mentioned in it. They also give opportunity for their readership to win
£10 play voucher
10. MAST HEAD SKYLINE
COVER IMAGE
PULL QUOTE
HEAD LINE
COVER LINES
HOUSE STYLE
11. COVER IMAGE
The cover image is a close up shot of the lead singer of Paramore. The pose of
the picture may be showing the persona of a rock artist but it is strange to see a
woman ‘fighting’ this links in with the headline cover line “doing it her way’
showing that she is possibly against peoples expectations. The clothes that she is
wearing is probably something else you wouldn’t expect to see which also links
in with the cover line but also the colours of her hair and dress match that of the
house style The picture is quite bright , saturated and contrasted , this makes it
stand out especially as the figure is on a dark background. This enables to give
more impact to the headline and shapes around it.
12. MAST HEAD
It goes along the top of the page for the full width of the magazine. This
helps the reader recognise and spot the magazine that it is. The text is
written in white which also emphasises it. The shattering of the type face of
the mast head represents the music re suggesting that its loud and the
onomatopoeia of ‘kerrang’ suggests that the music contains a lot of guitars.
With all of these codes combined any person just glancing at magazine
shelves would instantaneously sport the mast head and will knowing what
articles/music to expect inside
13. HEADLINE
PULL QUOTE
HEADLINE
It is the middle right of the page so you just capture it with your
eyes and second largest font. Using large font allows the reader to
see straight away what the main articles/interviews for this
particular issue are. The type face is similar to the mast head and
of the same colour; this gives some insight into the
article, working with the cover image as she is in a fighting pose.
Putting the head line on the cover image gives the reader more
interaction with the person in the image and gives you a feel of
what the article is about as you are involved ‘in the fight’.
14. PULL QUOTE
BUZZ WORD
ATTRACT
ATTENTION
The pull quote links in with headline to give you insight into the main
article. The writing is white to go along with other main texts (mast head
and headline) the text change to red to highlight the word no like it did
earlier with ‘and more’ this is showing her personality and her name is
also in red showing that it is her that is saying ‘no’ the pull quote is in a
black star shape making it stand out against her fist showing adding
emotion and motion to the words. This is effective and links in the lead
article and picture well. The is also a cover line saying ‘exclusive’ in same
colour and font as ‘plus’ making it stand out and showing it’s the main
article it highlight the importance of the article using both colour and the
actual words
15. IVOLVING
SKYLINE
READER
ASSOCIATED WITH THE ARTIST AS
HER NAME IN SAME COLOUR
Tends to be information that the reader influences like awards etc. It uses
same colours as headline and pull quote and even changing the colours
again to make things stand out and attract reader’s attention.
