More Related Content More from Christina "CK" Kerley (8) The Mobile Revolution Meets B2B: New Content Marketing Opportunities & Imperatives1. The Mobile Revolution Meets B2B:
New Content Marketing Opportunities & Imperatives
Christina “CK” Kerley
www.CKB2B.com
Twitter: @CKsays
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
2. WAIT!
Want to View The Full Video Of
This Speech?
Click Here
For
Video
Of Full speech
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
3. As marketers we have to change
with our markets …
and our markets are drastically,
and permanently changing
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
4. Mobile Planet
6 BILLION
Are Now Mobile
Mobile Subscriptions Worldwide
86% of the world’s population
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved Source: ITU Data
5. More Mobile Devices
Than All 3… COMBINED
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
6. As Compared To Mobile’s 6 BILLION Subscriptions?
106.5 850 1.7
Million Million Billion
Viewers Users Netizens
2%
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
14% 28%
7. 7
TRILLION
TEXTS
Worldwide
in 2011
(193,430 texts per second)
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
8. 183 Billion Apps
To Be Downloaded In 2015
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
9. The 1-3 Years
New Mobile As
Web “First-
Screen”
Web Device
Morgan Stanley findings here.
Gartner findings here. ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
10. Is Always on.
The 1 Device That…
Is Always with our
audiences.
Is Always connected
to the Web.
Is the media that we
use the MOST.
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
11. Mobile
+
B2B
=
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved BFF!
12. Mobile Isn’t Only A
“Nice-To-Have” Consumer Device
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
13. Mobile Is A Must-Have
Business Tool
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
14. Mobile Apps To Surpass Traditional
Enterprise Apps By 2015
IBM predicts that Mobile applications will surpass traditional
platforms in the enterprise market by 2015.
Findings: here
15. Execs
Under 40
70%
That View +
Mobile As
PRIMARY
Comms
Tool
Source: Forbes/2010
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
17. It’s not that we’re changing
our technology to mobile media.
It’s how anytime-anywhere
technology is changing us.
THE REAL STORY
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
18. Far From Just A New Media
Mobile IGNITES…
A REVOLUTION
New Expectations | New Preferences | New Habits | New Thresholds
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
19. What
Are
B2B
Mobile
Imperatives?
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
20. Optimize Your Content For The #1
Unique Mobile Environment
#2
Re-Imagine B2B Marketing Content
Through Mobile Tools
#3
Win Over B2B Audiences Through
“Better, Faster, Easier” Mobile Strategies
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
21. Optimize Content For The
Unique Mobile Environment
#
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
22. Desktop Experience Mobile Experience
Optimize Web Experiences For Users—No Matter The Device
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
23. Mobile User Needs = Different!
Design For Needs That Users Have When They’re Remote
24. Don’t just think text… think video
(better for small mobile screens!)
Deliver Content Differently On Mobile Devices
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
25. Optimize ALL Marketing Content
Desktop eNewsletter
Mobile eNewsletter
Optimize E-Newsletters—And Campaign Landing Pages, Too!
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
27. Mobile
There
Mobile
Augmented
Web Sites
Reality
Are QR/2D
SMS
Alerts &
MANY
Barcodes Text
Campaigns
Mobile Location-
Based
Services
Video &
Audio
Tools Mobile
Perfect
Mobile
Social
Search/SEO
Media
For Near-Field
Communication
Proximity
Marketing
B2B
(NFC)
Content!
Mobile Mobile Apps,
Image Utilities &
Recognition Extensions
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
28. New Ways To Initiate And
Extend Dialogues With Audiences
• Brand “news/information” texts—new/improved products
• Offer-based texts—coupons, product promotions and specials
• Engagement texts—deepen the product/service experience
SMS/MMS Alerts
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
29. Give Collateral More Depth—And Audiences
More Convenience—Through QR Codes
Articles
link to
videos on
the
Business subject…
cards link to
Mobile
Websites…
QR Codes + Videos ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
30. Even Better… Link To Customers Saying
How GREAT You Are!
Ad Links to Customer Testimonial
Video = SMART!
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved QR Codes + Videos
31. Transform B2B Tradeshow Information
Into A Dynamic Experience For Attendees
Mobile Apps ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
33. Make Them Better At What They Do By Keeping Them
“In The Know While On the Go”
Thomson Reuters has launched a mobile
app for New York-based lawyers that
combines legal news, analysis and
research.
The app seeks to deliver value by giving
lawyers both the news they need along
with necessary tools to draw connections
between news, facts and the law so they
can better serve their clients. While the
company offers other apps in the legal
space, this is the first with a news element.
It is being introduced alongside a new Web
site also targeting lawyers.
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
Mobile Apps
34. Increase Productivity Through
Friction-Free Mobile Experiences
You can expect high-quality multi-
stream video conferencing, zoom into
video, toggle between video and shared
content, even host meetings.
“It is quite simply the best experience
we have delivered in my eight years
here at Cisco WebEx…WebEx mobile
really does improve business
productivity by enabling all participants,
wherever they are, to easily join a
WebEx meeting and collaborate fully.”
says Knight.
Mobile & iPad Apps ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
35. Give Your Audience The Information
They Need--When (& Where) They Need It
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
Location-Based Services
36. Win Over B2B Audiences With
3
“Better, Faster, Easier” Mobile Strategies
#
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
37. BETTER!
Better
Experience
For B2B
Travelers
Mobile Websites, QR Codes, SMSAlerts, Apps
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
38. FASTER!
Faster Way
To Do Banking
For Time-
Starved B2B
Audiences
Mobile Apps ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
39. EASIER!
Easier Way
To Find B2B
Products &
Services
Apps/Augmented Reality
41. Far From Just A New Media
Mobile IGNITES…
A REVOLUTION
New Expectations | New Preferences | New Habits | New Thresholds
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
42. Optimize Your Content For The #1
Unique Mobile Environment
#2
Re-Imagine B2B Marketing Content
Through Mobile Tools
#3
Win Over B2B Audiences Through
“Better, Faster, Easier” Mobile Strategies
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
43. New Tools
Your world has
gone mobile.
So too must your New Behaviors
marketing!
New Thinking
New Strategies
New Opportunities
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
45. Get
The
Free
B2B
Mobile
Guide:
www.B2BMobileRevolution.com
46. For More of CK’s Mobile
Videos & Articles:
www.CKB2B.com