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This session is about how to implement any privacy program in any organization - big or small - the foundational step is to understand what Personal Data an organization deals with, where it lies, how it flows (within & outside the organization), who does what with that data, what are the underlying assets involved, etc. Without this foundation, the organization cannot build the necessary controls required to implement and manage Privacy. However, this is not an easy probem to address. This session does a deep dive into the challenges faced, the methodologies used and tools that can be employed to build AND sustain an organization's data map.