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Massive Data Volume
Growth
Ever Increasing Data
Complexity
Huge Growth in Data
“Incidences”
New and Evolving Data
Laws and Regulations
Exposure to
Reputational Risk,
Litigation, Fines
Need to Monetize Data
to Enable Growth
Legislation
01
02 Data Breaches
Consumer Litigation
03
Data Monetization
04
Notable Data Privacy Laws:
• US – 12 states enacted, 8 more in line in 2024
• EU – GDPR
• Canada – Bill C27, QC Law 25
• AI Governance
• 83% of US companies have a breach as of 2022
• Average cost of a breach is $4.5M in 2023
• 82% of breaches were cloud based in 2023
• Class action suits for privacy incidents are growing globally – Blakes
• The settlements in data breach class actions have reached well into the
millions: Home Depot ($200M), Capital One ($190M), Uber ($148M),
Morgan Stanley ($120M), Yahoo! ($85M), Desjardins ($200M)
• Growth in cloud data – off the charts!
• Data-driven companies and economy
• The financial value of data
PI A, DPI A, TI A, RoPA
DSAR, Policy, Consent
Privacy & Data
Governance
Framework
AI Governance
Automated
Data Mapping
9
1 Discover 2 Classify 3 Report /
Integrate
4 Remediate
Data Discovery
All Sensitive Data
• PII, PCI, PHI etc.
All Data Types
• Structured, Unstructured
All Locations
• On-prem, cloud, 3rd party
Data Classification
Out of the Box
Custom Classifications
• What is sensitive to your
org?
Data Risk
System Level Data Risk
Integrated with Denodo
PUBLIC INTERNAL ONLY CONFIDENTIAL RESTRICTED
Customized Classification
Engine
AI Based
Pattern
Based Dictionary
Based
10
Business Data
Sources
Required Data
Classifications
Sensitive data that if
compromised could
negatively affect
operations
Data that may be freely
disclosed to the public
Internal data not meant
for public disclosure
Highly sensitive data
that if compromised
could put the
organization at legal or
financial risk
PUBLIC INTERNAL ONLY CONFIDENTIAL RESTRICTED
Data Classifications, Sensitive Data, Risk Analysis
www.data-sentinel.com
2
13
Policy
Area
Related Data Assets
Refined Privacy Policy &
Data Classifications
Related Systems
Public
Marketing Materials, Website Content, Public
Company Contact Details, Public Press Releases,
Public Financial Statements
File Servers
SalesForce
Exchange (E-Mail)
SharePoint
OneDrive
SQL Servers
AWS S3
Internal
Budgets, Organizational Charts,
Policies, Guidelines, Procedures, Memos
Confidential
Client Records
Customer Records
Employee Records
Restricted
Investment Information, Payment Information, Date
of Birth, Government Identifiers, Financial or Credit
Card Information (PCI), Health Information (PHI),
Litigation Documents, Internal Investigations
Actionable data discovery, classification,
and protection is possible
Denodo and Data Sentinel makes this
easy and programmatic
Help your CDO/DPO sleep at night
Drive Data Privacy Regulatory Compliance
Drive Data Privacy Regulatory Compliance

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Drive Data Privacy Regulatory Compliance

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  • 5. Massive Data Volume Growth Ever Increasing Data Complexity Huge Growth in Data “Incidences” New and Evolving Data Laws and Regulations Exposure to Reputational Risk, Litigation, Fines Need to Monetize Data to Enable Growth
  • 6. Legislation 01 02 Data Breaches Consumer Litigation 03 Data Monetization 04 Notable Data Privacy Laws: • US – 12 states enacted, 8 more in line in 2024 • EU – GDPR • Canada – Bill C27, QC Law 25 • AI Governance • 83% of US companies have a breach as of 2022 • Average cost of a breach is $4.5M in 2023 • 82% of breaches were cloud based in 2023 • Class action suits for privacy incidents are growing globally – Blakes • The settlements in data breach class actions have reached well into the millions: Home Depot ($200M), Capital One ($190M), Uber ($148M), Morgan Stanley ($120M), Yahoo! ($85M), Desjardins ($200M) • Growth in cloud data – off the charts! • Data-driven companies and economy • The financial value of data
  • 7. PI A, DPI A, TI A, RoPA DSAR, Policy, Consent Privacy & Data Governance Framework AI Governance Automated Data Mapping
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  • 9. 9 1 Discover 2 Classify 3 Report / Integrate 4 Remediate Data Discovery All Sensitive Data • PII, PCI, PHI etc. All Data Types • Structured, Unstructured All Locations • On-prem, cloud, 3rd party Data Classification Out of the Box Custom Classifications • What is sensitive to your org? Data Risk System Level Data Risk Integrated with Denodo PUBLIC INTERNAL ONLY CONFIDENTIAL RESTRICTED
  • 10. Customized Classification Engine AI Based Pattern Based Dictionary Based 10 Business Data Sources Required Data Classifications
  • 11. Sensitive data that if compromised could negatively affect operations Data that may be freely disclosed to the public Internal data not meant for public disclosure Highly sensitive data that if compromised could put the organization at legal or financial risk PUBLIC INTERNAL ONLY CONFIDENTIAL RESTRICTED
  • 12. Data Classifications, Sensitive Data, Risk Analysis www.data-sentinel.com 2
  • 13. 13 Policy Area Related Data Assets Refined Privacy Policy & Data Classifications Related Systems Public Marketing Materials, Website Content, Public Company Contact Details, Public Press Releases, Public Financial Statements File Servers SalesForce Exchange (E-Mail) SharePoint OneDrive SQL Servers AWS S3 Internal Budgets, Organizational Charts, Policies, Guidelines, Procedures, Memos Confidential Client Records Customer Records Employee Records Restricted Investment Information, Payment Information, Date of Birth, Government Identifiers, Financial or Credit Card Information (PCI), Health Information (PHI), Litigation Documents, Internal Investigations
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  • 17. Actionable data discovery, classification, and protection is possible Denodo and Data Sentinel makes this easy and programmatic Help your CDO/DPO sleep at night