2. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
INTERACT WITH US
@circleSstudio
#B2BWebinar
3. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
PRESENTER
TIM ASIMOS
Vice President &
Director of Digital Innovation
@timasimos
4. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
AGENDA
1 Why Blog?
2 Reasons B2B Blogs Fail
3 How to Develop Remarkable Content
4 Crafting an Ideal B2B Blog Post
5 Tips for Sustained Success
Q&A
5. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
POLL:
DOES YOUR
COMPANY HAVE
A BLOG?
7. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
B2B buyers
have changed.
1 WHY BLOG?
8. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
1 WHY BLOG?
“B2B Buyers go through
about 60% of the purchasing
process before ever talking
to sales.”
— The Corporate Executive Board Company
9. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Marketers
are Adapting
1 WHY BLOG?
10. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
A New Media
Landscape
1 WHY BLOG?
AD
Paid Earned Owned
11. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
SEO Has
Changed Too
1 WHY BLOG?
12. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Thought
Leadership
1 WHY BLOG?
13. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Blogging is
Critical to
Online
Marketing
1 WHY BLOG?
14. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
2
REASONS B2B
BLOGS FAIL
15. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
No Game Plan
2 REASONS B2B BLOGS FAIL
16. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Bad Content
2 REASONS B2B BLOGS FAIL
17. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Lack of
Commitment
2 REASONS B2B BLOGS FAIL
18. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
POLL:
WHAT IS YOUR BIGGEST
BLOGGING CHALLENGE?
19. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
3
HOW TO DEVELOP
REMARKABLE
CONTENT
20. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Define Your
Niche
3 REMARKABLE CONTENT
21. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Focus on Your
Audience
3 REMARKABLE CONTENT
23. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Be the Go-To
Resource
3 REMARKABLE CONTENT
24. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
4
CRAFTING AN
IDEAL B2B BLOG
POST
25. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Compelling
Title
4 AN IDEAL B2B BLOG POST
26. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Supporting
Visual(s)
4 AN IDEAL B2B BLOG POST
27. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Introductory
Paragraph
4 AN IDEAL B2B BLOG POST
28. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Engaging Body
Copy
4 AN IDEAL B2B BLOG POST
29. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Sub-Headers,
Short Paragraphs
& Bullets
4 AN IDEAL B2B BLOG POST
30. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Internal &
External
Reference Links
4 AN IDEAL B2B BLOG POST
31. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Concluding
Paragraph
4 AN IDEAL B2B BLOG POST
32. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Call-To-Action
4 AN IDEAL B2B BLOG POST
33. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Social Sharing
Buttons
4 AN IDEAL B2B BLOG POST
34. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Related Posts
4 AN IDEAL B2B BLOG POST
35. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Comments
4 AN IDEAL B2B BLOG POST
36. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
On-Page SEO
4 AN IDEAL B2B BLOG POST
37. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
5
TIPS FOR
SUSTAINED
SUCCESS
38. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Commit to the
Program
5 TIPS FOR SUSTAINED SUCCESS
39. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
5 TIPS FOR SUSTAINED SUCCESS
“Most of us spend too
much time on what is
urgent and not enough time
on what is important.”
— Stephen Covey, author of The 7 Habits of Highly Effective People
40. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Goals and
Metrics
5 TIPS FOR SUSTAINED SUCCESS
41. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Recruit Help
5 TIPS FOR SUSTAINED SUCCESS
42. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Develop an
Editorial
Calendar
5 TIPS FOR SUSTAINED SUCCESS
43. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Keep a Running
List of Ideas
5 TIPS FOR SUSTAINED SUCCESS
44. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
POLL:
HOW OFTEN DOES YOUR
COMPANY BLOG?
45. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Blog Regularly
5 TIPS FOR SUSTAINED SUCCESS
46. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
Get the
Word Out
5 TIPS FOR SUSTAINED SUCCESS
47. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio
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