Blogging for B2B: Proven Methods for Achieving Success

481 views

Published on

Published in: Marketing
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
481
On SlideShare
0
From Embeds
0
Number of Embeds
66
Actions
Shares
0
Downloads
1
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Blogging for B2B: Proven Methods for Achieving Success

  1. 1. WEBINAR #B2BWEBINAR BLOGGING FOR B2B Proven Methods for Achieving Success
  2. 2. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio INTERACT WITH US @circleSstudio #B2BWebinar
  3. 3. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio PRESENTER TIM ASIMOS Vice President & Director of Digital Innovation @timasimos
  4. 4. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio AGENDA 1 Why Blog? 2 Reasons B2B Blogs Fail 3 How to Develop Remarkable Content 4 Crafting an Ideal B2B Blog Post 5 Tips for Sustained Success Q&A
  5. 5. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio POLL: DOES YOUR COMPANY HAVE A BLOG?
  6. 6. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio 1 WHY BLOG?
  7. 7. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio B2B buyers have changed. 1 WHY BLOG?
  8. 8. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio 1 WHY BLOG? “B2B Buyers go through about 60% of the purchasing process before ever talking to sales.” — The Corporate Executive Board Company
  9. 9. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Marketers are Adapting 1 WHY BLOG?
  10. 10. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio A New Media Landscape 1 WHY BLOG? AD Paid Earned Owned
  11. 11. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio SEO Has Changed Too 1 WHY BLOG?
  12. 12. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Thought Leadership 1 WHY BLOG?
  13. 13. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Blogging is Critical to Online Marketing 1 WHY BLOG?
  14. 14. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio 2 REASONS B2B BLOGS FAIL
  15. 15. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio No Game Plan 2 REASONS B2B BLOGS FAIL
  16. 16. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Bad Content 2 REASONS B2B BLOGS FAIL
  17. 17. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Lack of Commitment 2 REASONS B2B BLOGS FAIL
  18. 18. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio POLL: WHAT IS YOUR BIGGEST BLOGGING CHALLENGE?
  19. 19. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio 3 HOW TO DEVELOP REMARKABLE CONTENT
  20. 20. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Define Your Niche 3 REMARKABLE CONTENT
  21. 21. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Focus on Your Audience 3 REMARKABLE CONTENT
  22. 22. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Address Each Stage AWARENESS INTEREST // CONSIDERATION SATISFACTION // RETENTION UPSELLING // ADVOCACY EVALUATION // PURCHASE 1. Prospects 2. Leads 3. Opportunities 4. Customers 5. Evangelists 3 REMARKABLE CONTENT
  23. 23. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Be the Go-To Resource 3 REMARKABLE CONTENT
  24. 24. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio 4 CRAFTING AN IDEAL B2B BLOG POST
  25. 25. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Compelling Title 4 AN IDEAL B2B BLOG POST
  26. 26. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Supporting Visual(s) 4 AN IDEAL B2B BLOG POST
  27. 27. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Introductory Paragraph 4 AN IDEAL B2B BLOG POST
  28. 28. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Engaging Body Copy 4 AN IDEAL B2B BLOG POST
  29. 29. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Sub-Headers, Short Paragraphs & Bullets 4 AN IDEAL B2B BLOG POST
  30. 30. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Internal & External Reference Links 4 AN IDEAL B2B BLOG POST
  31. 31. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Concluding Paragraph 4 AN IDEAL B2B BLOG POST
  32. 32. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Call-To-Action 4 AN IDEAL B2B BLOG POST
  33. 33. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Social Sharing Buttons 4 AN IDEAL B2B BLOG POST
  34. 34. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Related Posts 4 AN IDEAL B2B BLOG POST
  35. 35. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Comments 4 AN IDEAL B2B BLOG POST
  36. 36. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio On-Page SEO 4 AN IDEAL B2B BLOG POST
  37. 37. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio 5 TIPS FOR SUSTAINED SUCCESS
  38. 38. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Commit to the Program 5 TIPS FOR SUSTAINED SUCCESS
  39. 39. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio 5 TIPS FOR SUSTAINED SUCCESS “Most of us spend too much time on what is urgent and not enough time on what is important.” — Stephen Covey, author of The 7 Habits of Highly Effective People
  40. 40. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Goals and Metrics 5 TIPS FOR SUSTAINED SUCCESS
  41. 41. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Recruit Help 5 TIPS FOR SUSTAINED SUCCESS
  42. 42. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Develop an Editorial Calendar 5 TIPS FOR SUSTAINED SUCCESS
  43. 43. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Keep a Running List of Ideas 5 TIPS FOR SUSTAINED SUCCESS
  44. 44. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio POLL: HOW OFTEN DOES YOUR COMPANY BLOG?
  45. 45. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Blog Regularly 5 TIPS FOR SUSTAINED SUCCESS
  46. 46. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio Get the Word Out 5 TIPS FOR SUSTAINED SUCCESS
  47. 47. BLOGGING FOR B2B #B2BWEBINAR@circlesstudio QUESTIONS & ANSWERS: Enter Your Questions in the GotoWebinar Control Panel
  48. 48. LET’S CONNECT #B2BWEBINAR TIM ASIMOS @TimAsimos linkedin.com/in/TimAsimos CIRCLE S STUDIO @circleSstudio linkedin.com/company/circle-s-studio /circleSstudio circleSstudio.com/blog circleSstudio.com

×