Wearable Tech refers to electronic devices worn on the body. Almost all devices released to date are in the form of rubber fitness bands or smartwatches, both worn on the wrist. Whilst in its infancy, Wearable Tech has some innovative potential uses. Imagine being able to control any device in your home by the snap of a finger; unlock your door, car or computer just by touching it; be alerted if your stress level, heart rate or blood sugar level is abnormal or even allow your doctor to remotely administer medication if he sees your vitals drop.
We’re on the cusp of a new wave of electronics which will re-define the way people use technology. But fundamentally, people need to want to wear these devices. Whilst Samsung and Apple will no doubt take care of the early adopters and technology advocates who care about functionality and convenience, the fashion conscious consumer has yet to be accounted for. This is the gap in the market that Kovert will exploit through being not only a wearable tech company but also a fashion brand.