38. Agenda Setting & Framing
Today’s Media Agenda
1. Paint McCain as a senile
old fool.
2. Make sure people
associate Clinton with the
B-word.
3. Make certain the public
sees Obama as Jesus.
4. Taxes and regulation:
B-A-D.
5. Take over the world.
52. ?
Don’t all of these involve
personal judgment of
some sort?
53.
54. FOX News's editorial policy is set from
the top down, stating that "The roots
of FOX News Channel's day-to-day
on-air bias are actual and direct. They
come in the form of an executive
memo distributed electronically each
morning, addressing what stories will
be covered and, often, suggesting how
they should be covered.”
Charlie Reina
former FOX News producer
69. Subtle techniques of slanting news
l
How you choose your sources.
l
Controlling the prominence of a
story – above or below fold,
page 1 or buried.
70. Subtle techniques of slanting news
l
How you choose your sources.
l
Controlling the prominence of a
story – above or below fold,
page 1 or buried.
l
Solicitation and selection of
quotations.
71. Subtle techniques of slanting news
l
How you choose your sources.
l
Controlling the prominence of a
story – above or below fold,
page 1 or buried.
l
Solicitation and selection of
quotations.
l
Choose which facts to report.
72. Subtle techniques of slanting news
l
How you choose your sources.
l
Controlling the prominence of a
story – above or below fold,
page 1 or buried.
l
Solicitation and selection of
quotations.
l
Choose which facts to report.
l
Frame the meaning of stories
with the headline or first line of
story.
