Presentation developed for a series of lectures on public opinion (and political socialization) for PS 101 American Government at the University of Kentucky, Spring 2007. Dr. Christopher S. Rice, Instructor.
6. Survey Systematic interviews by trained, professional interviewers, who ask a standardized set of questions of a rather small number of randomly chosen citizens.
7. Public Opinion Poll a relatively few individuals (the sample) are interviewed in order to estimate the opinions of a whole population.
11. Representative (Probability) Sample sample in which each individual in the population has a known probability of being selected at random for inclusion in the survey
12. Phone Books and Computer Dialing (cc) 2006 mj ecker Some Rights Reserved
13. What about Cell Phones? (cc) 2006 Andreww Hubbell Some Rights Reserved
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15. Straw Polls Unscientific surveys which make no attempt at using a representative (random) sample in their polling.
23. Push polls Polls which deliberately feed respondents misleading information or leading questions in an effort to “push” them into favoring a particular candidate or issue.
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25. Political Socialization the learning process through which people acquire their political opinions, beliefs and values.
26. Political beliefs are NOT ingrained… they are acquired through a lifelong learning process.