However, too often gamification platforms fail to deliver because their content is not properly tailored to learners’ needs.

1. | |January 2020
1
CIOReview
CIOREVIEW.COM
FEBRUARY - 2021
ISSN 2644-237X
T h e N a v i g a t o r f o r E n t e r p r i s e S o l u t i o n s
The annual listing of 10 companies that are at the forefront of providing
Gamification services and transforming businesses
Encompass Communications and Learning
GAMIFICATION
2021
SERVICE
COMPANIES
Encompass Communications
and Learning
GAMIFICATION
2021
SERVICE
COMPANIES
MARCH

2. | |January 2020
2
CIOReview
O
nly 33 percent of U.S. employees
are engaged in their job according
to a Gallup State of the Global
Workplace report. Gamification may
help boost employee engagement and
improve productivity. However, too often
gamification platforms fail to deliver
because their content is not properly tailored
to learners’needs. Gamification can also
fall short when not used with other strategic
training tactics as part of a comprehensive
plan. Encompass Communications and
Learning, Inc. addresses these issues
with a wholistic approach. Leveraging
its extensive life sciences expertise and
customizable gamification platforms,
Encompass begins by assessing employee
knowledge and identifying opportunities
for improvement. The company then
makes customized recommendations
involving a blend of training tactics that
include gamification. “It’s gamification
with a purpose, gamification that’s
designed as part of a full learning journey,
so it makes a real impact,” says Jim
Gamgort, managing partner and chief
commercial officer, Encompass.
Encompass was founded in response to
the needs of life science companies whose
product launches
had fallen short
of expectations
due to gaps
in learning.
To close
these gaps,
Encompass
uses a host of
proven training
solutions in
conjunction
with two
dynamic, web-based gamification
platforms: JOURNEY and EXPEDITION
EVEREST. These tools provide fun,
challenge-based activities that introduce
or reinforce a wide variety of life sciences
topics, such as prescription and clinical
information, product label updates,
the market landscape, and competitive
entrants. “Encompass’s gamification
solutions make learning an enjoyable
experience while improving retention and
reinforcement of content,” explains Jon
Madden, managing partner, president and
CFO, Encompass. This, in turn, makes it
easier for learners to translate their new
knowledge into real-world applications
and prepare for corporate initiatives such
as a product launch or label change.
JOURNEY is designed to introduce
a topic and gradually enhance a learner’s
knowledge. For example, in the case of a
product launch, a learner would receive
information about the unmet patient need
as well as how the product works, is
accessed, and is paid for. EXPEDITION
EVEREST is designed to reinforce
learning and help individuals gain mastery
of a topic. Both are dynamic tools that
facilitate knowledge transfer.
JOURNEY and EXPEDITION
EVEREST feature powerful analytics so
once learners complete a challenge, they
provide participants and management
with user-friendly feedback and valuable
insights. A real-time leaderboard helps
boost participation and engagement, while
Encompass’s heat map and proprietary
PinPOINT ANALYTICS generate metrics
that show individuals and managers areas
of opportunity and strength.
Encompass also offers other
gamification solutions such as live game
shows and competitions, virtual games,
and eLearning simulations. The company’s
gamification platforms are rooted in
established design theories, including the
ARCS (Attention, Relevance, Confidence,
Satisfaction) Model of Motivational
Design, which is proven to increase learner
motivation. And as a full-service training
and communications company, Encompass
approaches every project with a unique
plan that uses innovative methods and
technologies. For example, the company’s
proven iEAR®
approach takes employees
on a learning journey from introduction to
exploration to application to reinforcement,
ensuring knowledge retention that
accelerates performance and results.
Moving forward, Encompass is
using its deep life sciences experience in
sales, medicine, marketing, commercial
operations, and market access to enhance
its solution portfolio, stay ahead of industry
trends, and meet its clients’ evolving needs.
This includes developing tools that help
life sciences sales representatives take an
omnichannel approach to communicating
with customers. In addition, Encompass
is working on harnessing the power of big
data to make gamification more effective.
“Our industry experience puts us in
a perfect position to navigate the waters
ahead and develop practical, applicable
solutions,” Madden says. “It’s all part of
our mission to help our clients and their
employees grow and thrive in a rapidly
changing world.”
SERVICE COMPANIES - 2021
10 MOST PROMISING
GAMIFICATION
Encompass Communications and Learning
Gamified Learning That Sticks
Jim Gamgort,
Managing Partner and
Chief Commercial Officer
Jon Madden,
Managing Partner, President and CFO