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Secrets To Getting Your Next Job Using Social Media


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Building a successful personal brand is easier than you think. Learn how to leverage Social Media to exponentially grow your personal brand to secure that job or to get more business. In this tight economy you need to outsmart your competition and stand out. In this session, you will learn inside tips and tricks for using the right social media strategy to help grow your personal network, and make you a more efficient, collaborative and effective career builder.

Published in: Business, Technology

Secrets To Getting Your Next Job Using Social Media

  1. 1. Busting the Social Media Myth “Outsmart your competition”
  2. 2. Who are these people? Mark Zuckerberg Biz Stone Reid Hoffman
  3. 3. The Current Environment 1.5 million college graduates this year   Job growth rate is at a six year low, at 1.3%  Avg. 3.3 job seekers per each job  20% of HR do background checks using social networks Sounds Scary? It doesn’t have to be...
  4. 4. What is Social Media? Social media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).
  5. 5. Social Media allows people to Connect, Engage & Interact
  6. 6. Social Media Myths “ for nerds and kids.”  “ hard & too expensive.”  “...good advice isn’t free.”  “...will replace networking.”  “ a fad.”  “...isolates us from society.” 
  7. 7. Where to begin? What tools?
  8. 8. Sites You Should Be On
  9. 9. Step 1. Create a Strong Mantra It’s your slogan  3-4 words long  Your Social Media brand  Meaningful and memorable  Samples: FedEx: “Peace of mind” Nike: “Authentic Athletic Performance” Mary Kay “Enriching women’s lives”
  10. 10. The 5 Golden Rules of Social Media Engagement Approach people politely 1) Add value to the 2) conversation Proactive involvement 3) Stick to your interests 4) Establish trust & confidence 5) before you start selling
  11. 11. Facebook Keep it casual   Demographic data  Cheap local ads  Business Pages/Groups  Mobile Reach  Listen instead of selling 6.1% increase in sales  Transparency
  12. 12. Facebook Success Stories 7,000,000 6,000,000 5,000,000 4,000,000 Obama 3,000,000 McCain 2,000,000 1,000,000 0
  13. 13. LinkedIn Open 24-7   Specific Groups  Job Search  Best Answers  Recommendations  Add Content  Custom Links
  14. 14. Twitter – is an odd phenomena Lessons Learned... Create a custom background and write a killer bio.  Screen people carefully.  Don’t brag too much.  Connect with the right people.  Don’t auto respond.  Give away stellar value  Track your links via “short urls.”  Don’t Tweet for the sake of Tweeting 
  15. 15. Twitter Success Story Dell’s Approach - 473,727 Followers - 17 Twitter feeds - Exclusive discount offers - Great customer support Results: $1 million
  16. 16. YouTube – Broadcast Yourself Online Video Resume  Keep it short  Show your mantra  Why you’re the best  Testimonials  Don’t rush to upload  Be creative or go home
  17. 17. Tricks to YouTube Success
  18. 18. Social Media for Veterinarians Create a Mantra  Listen and Join  Help people with their pets  Write a book, blog, tweets  Connect to peers  Ask people for help  Signature 
  19. 19. So What’s In It For You? Free advertising.  You’re in control of your brand.  You decide your own path.  Stay connected.  Get more business.  Have fun.  Be an industry leader.  4 weeks ago: 54,399,660 views
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