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Long Tail Blogger Outreach Webinar
The document discusses a comprehensive approach to blogger outreach, emphasizing the importance of building a large list of potential bloggers, often exceeding 2,000 contacts. Success in this outreach relies on factors such as the quality of the list, the appeal of the pitch, and effective follow-ups. The strategy involves initial mass communication akin to speed-dating, with an expectation of connecting with only a few influential bloggers over time.
Long Tail Blogger Outreach Webinar
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- 5. BUILDING MEMORABLE EXPERIENCES 5 Brand + Digital
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- 9. • Blogger outreachtends to focus on only identifying and engaging top-25 influential bloggers • Out of those 25, maybe 3 will cover your story over the course of a campaign • We collect every blogger who has ever had a thematic interest in our customers • We collect them all – all of them – into a "universe" – a list • We reach out to each and every one of them – no fewer than 2,000 but often 5,000 – via email • But then that’s where the work starts 9 Brand + Digital
- 10. • The initialblast is akin to speed-dating • Most good pitches don’t require a personal relationship • Success depends on five things: 1. Freshness & quality of the list collected 2. Generosity of the “gift” being offered in the pitch 3. The ability of the email to reach the inbox 4. The charm & responsiveness of the responders 5. Following up twice after the initial email outreach 10 Brand + Digital
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- 21. Internet rule #34- If it exists there IS porn of it 21 Brand + Digital
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