01_EN_Why_Invest_in_Mantis_Brochure-Accor_Global_Development_Q1_2021.pdf

WHY INVEST IN MANTIS
ACCOR GLOBAL DEVELOPMENT
Q1 2021
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A collection of curated destinations inspired by sustainable adventures
Mantis is a leading, conservation-focused hotel group with curated hotels,
eco-lodges and waterways located all over the world. Sustainable
travellers have been enjoying eco-tourism, safaris and adventure travel
with Mantis since 2000.
Rooted in conservation, Mantis pursues sustainable business practices and
develops tourism products that are respectful of the environment and
communities in which they operate.
We believe our group’s growth and respectability in the market place has
been founded on our acknowledgement and respect of the environment,
hence the acronym for Mantis: Man And Nature Together Is Sustainable.
D I V E R S E | I N T I M A T E | E X P E R I E N T I A L | U N E X P E C T E D
POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PARTNERSHIP & PERFORMANCE
HOTEL DEVELOPMENT
DESIGN & TECHNICAL SERVICES

BRAND STORY
The story behind Mantis
Man And Nature Together Is Sustainable
We are borne of Africa.
Our first game reserve was built on a drought-ravaged and
degraded farmland in Southern Africa’s Eastern Cape region.
Carefully restored and nurtured like a new-born, the neglected
land slowly came back. And so did the animals. And so did the
travellers.
The inspiration was sparked. The concept of creating a collection
of exceptional, individual lifestyle experiences centred around a
common unifying purpose of witnessing and preserving our natural
world is what drove Adrian Gardiner’s creation of Mantis.
With the ability to adapt to all conditions, to flourish where there is
little nourishment and blessed with a heart of a warrior, the African
Praying Mantis has endured to become one of African folklore’s
most charming characters.
Imbued with innate grace and elegance, and no small measure
of pugnaciousness, we were moved to adopt this enigmatic little
creature as a talisman. Today the symbol of the Mantis, and all
that this delightful creature represents can be found at unique
destinations spread across the world.
HOTEL DEVELOPMENT

All aspects of our business model are conservation and sustainability focused
We foster a human and nature connection and inspire our guests to adopt our philosophy
We provide experiences that connect guests to nature, educate and enhance their
perspective on life
Mantis has founded an NPC which raises funds for and implements community and
conservation projects. These include the procurement of sustainable products to be used
and sold in all Mantis properties
PASSIONATE
CONSERVATIONISTS
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HOTEL DEVELOPMENT
Mantis – An exceptional place to find yourself
African borne hotel operator | Over 20 years of experience in the eco-tourism space | Curators of conservation-focused and adventure travel

We are off-the-beaten-track; our hotels are integrated into the destination
We celebrate the authenticity, heritage and culture of a destination through service, culture
and design
We employ local, and do whatever we can to support our neighbouring communities
We use locally sourced food and resources, and promote indigenous designers, artists and
other local talent
CELEBRATING
LOCALITY
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HOTEL DEVELOPMENT

A successful business model combining tourism and conservation focused adventures
Tailor-made hotels and brand experiences (three hospitality categories which steer away
from mass production: Hotels, Eco-lodges and Waterways)
We promote adventures that have been carefully crafted and made available without
harming the natural world
Our hotels are experience-centric, giving guests access to rare encounters and
destinations: wildlife safaris, community and culture immersion, remote destinations
SUSTAINABLE
ADVENTURES
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HOTEL DEVELOPMENT

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COMPETITION MATRIX
LUXURY PREMIUM
ECO-TOURISM
TRADITIONAL HOSPITALITY
HOTEL DEVELOPMENT

………………………………………………….……………………………………………………………………………………………….
A GLOBAL FOOTPRINT OF 43 HOTELS OPEN AND IN THE PIPELINE
All figures as of end December 2020
ROOM
NETWORK
PIPELINE
HOTEL
NETWORK
PIPELINE
NETWORK
PIPELINE
34 hotels 858 rooms
10%
network + pipeline
Northern Europe
3 114
South America
Southern Europe
87%
network + pipeline
India, Middle East
& Africa
28 721
9 304
South East Asia
Greater China
9 hotels 304 rooms
2%
2 19
network + pipeline
North, Central
America & Caribbean
1%
network + pipeline
Pacific
1 4
F R A N C H I S E
2%
M A N A G E M E N T
98%
O P E R A T I N G
M O D E
HOTEL DEVELOPMENT

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FLAGSHIP
Mantis Founder’s Lodge, South Africa
6 suites | Eco-lodge | Wildlife safari | Conservation focused | Localised cuisine
POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PARTHERSHIP & PERFORMANCE
HOTEL DEVELOPMENT

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FLAGSHIP
Oceana Beach & Wildlife Reserve, South Africa
9 suites & private house | Eco-lodge | Beach & bush experience| Nature drives
POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PARTNERSHIP & PERFORMANCE
HOTEL DEVELOPMENT

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FLAGSHIP
Mantis No5 Boutique Art Hotel, South Africa
10 suites | Art-deco inspired | Private art collection | Private cinema & dining cellar
HOTEL DEVELOPMENT

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FLAGSHIP
Siringit Serengeti Camp, Serengeti National Park, Tanzania
9 luxury tents | Eco-lodge | Wildlife safari | Track the annual migration
HOTEL DEVELOPMENT

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FLAGSHIP
Zambezi Queen, Chobe River
14 suites | Waterway | Water-based wildlife safari | Year-round destination
HOTEL DEVELOPMENT

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FLAGSHIP - franchise
Feline Fields by Mantis, Botswana
8 suites | Eco-lodge| Wildlife safari | Outdoor boma | Guided bush walks
HOTEL DEVELOPMENT

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FLAGSHIP
Mantis Draycott Hotel, Cadogan Gardens - London
35 theatrically themed rooms | Private garden | Exclusive high teas
HOTEL DEVELOPMENT

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FLAGSHIP - franchise
Origins Lodge by Mantis, Costa Rica
6 lodge suites & 1 private villa | Located in rainforest | Wellness focused
HOTEL DEVELOPMENT

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LATEST OPENING
Mantis Kivu Marina Bay Hotel, Rwanda
79 rooms | Conferencing & events
HOTEL DEVELOPMENT

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LATEST OPENING
Vivari Hotel & Spa by Mantis, South Africa
48 suites | Destination weddings & events | Wellness
HOTEL DEVELOPMENT

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OPENING SOON
Art Hotel, Nigeria
32 suites | Restaurant | Bar & terrace | Skybar
HOTEL DEVELOPMENT

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OPENING SOON
Mantis Mansa Marina, Cape Verde
32 suites | Restaurant | Bar & terrace | Cigar lounge
POSITIONING USP’S PIPELINE BRAND MARKERS COMMUNICATION PARTNERSHIP & PERFORMANCE
HOTEL DEVELOPMENT

We provide experiences that connect guests to nature, educate and enhance their
perspective on life. Our CCFA products allow our guests to contribute to conservation,
whilst enjoying their stay.
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BRAND PASSION - Conservation
Rhino conservation Tour by Mantis – contributing to the protection of our Rhino
HOTEL DEVELOPMENT

CCFA
Weaved into our guest experience,
from start to end. CCFA products in
our hotels allow guests to directly
contribute to conservation by
staying with us.
HOTEL DEVELOPMENT

We celebrate the heritage and culture
of a destination through food, service
culture and design. Celebrating the
authenticity of the location. Bringing
the guest closer to their authentic selves
through impactful experiences, our
rituals and service, and experiential
dining offerings.
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BRAND PASSION – Celebrating the locality
HOTEL DEVELOPMENT

Rituals & Service
Authentic and warm. Intuitive and generous
HOTEL DEVELOPMENT

We upskill and employ local community members, support
community projects that drive upliftment, and promote indigenous
designers, artists and other local talent. Guests enjoy a taste of
sustainability through our environmentally-friendly amenities and
experiential dining offerings.
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BRAND PASSION - Sustainability
HOTEL DEVELOPMENT

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Impactful Experiences
Bringing you even closer to nature, and yourself
HOTEL DEVELOPMENT

VISUAL IDENTITY
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POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE
HOTEL DEVELOPMENT

COMMUNICATION
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A Mantis hotel is a blend of localised hospitality and rich novel experiences in an authentic setting that celebrates its locality.
We speak as we behave; with simplicity, wisdom, and passion for our host destinations; aspiring to be their most authentic
representatives.
Every piece of writing is meant to impart a strong sense of place and inspire the reader to fall in love with our hospitality and
destinations for who and what they are; whilst realising the importance of preservation and protection.
Our dedicated channels of communication include
YouTube
Facebook
Instagram
Linkedin
Press & Trade communications
Newsletter communications
Brand website
M A N T I S I S
E X P L O R A T I V E | A D V E N T U R O U S | C O N S I D E R A T E | L U X U R I O U S | H O N E S T | W O R L D L Y
A W A Y O F L I F E
POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE
HOTEL DEVELOPMENT

CENTRAL BRAND DELIVERY
HOTEL DEVELOPMENT
OTA
21%
B2B GLOBAL SALES
(incl. GDS)
21%
ALL.ACCOR.COM,
BRANDS.COM,
VOICE
19%
LOYALTY DIRECT HOTEL
8%
68,4% 1,5M ROOM NIGHTS
€208M ROOM REVENUE
FOCUS WEB
(ACCOR WEB + WEB PARTNER)
CentralBrandDelivery:CBD(%)
CBD (Central Brand Delivery) measures the business in room nights brought by Accor to the hotel through the 3 main group levers: Distribution (through Central Reservation System - CRS), Loyalty & Sales.
A 70% CBD means that 70% of the room nights of a hotel are driven by Accor & Brand Sales, Distribution (all channels powered by the CRS) & Loyalty ecosystem.
For Premium Brands (Room Night based)

NEW BOOKING ENGINE & APP
HOTEL DEVELOPMENT
▪ 300M Website + App visits
▪ 2,200 Destinations
▪ 18 Languages
NEW in 2020:
• All Safe label visibility on digital
experience to rest-assure guests during
the pandemic
• Launch of Apartment & Villas website
dedicated to Branded Residences and
Extended Stay hotels
1MULTIBRAND PORTAL 1LIFESTYLE COMPANION APP 18BRAND.COM WEBSITES
▪ > 50% Mobile and App visits
▪ 1 Download every minute
▪ > 4,3/5 app ratings
iOS: 4,5/5 & Android: 4,3/5
.
▪ MANTISCOLLECTION.COM plugged
to ALL.ACCOR.COM
ALL.ACCOR.COM
+ +
ACCOR ALL
Official figures as of end 2019

32 40 53 66
4 4.7
70
100
120
160
2016 2017 2018 2020
ALL FRS Huazhu
226M
NEW LOYALTY PROGRAM
HOTEL DEVELOPMENT
THE ONLY LIFESTYLE
LOYALTY PROGRAM
THE FAST GROWING
LOYALTY PROGRAM
THE MOST GLOBAL
LOYALTY PROGRAM
NEW LIFESTYLE & AUGMENTED
HOSPITALITY FRAMEWORK
OFFERING EXTENDED OPPORTUNITIES
TO EARN & REDEEM POINTS
NEW BENEFITS
▪ 38 Brands and +
▪ Suite Night Upgrade
▪ F&B outside a stay
NEW PARTNERSHIPS
▪ PSG – Games / Net media value +€200m to ALL
▪ AEG – Worldwide arenas & festivals
▪ IMG – Taste festivals
Asia -
Pacific
32%
Middle-
East &
Africa
5%
Southern
Europe
22%
Nothern
Europe
22%
North &
Central
America,
Caribbean
11%
South
America
8%
▪ 68M Loyalty members worldwide
▪ 37% Loyalty contribution rate in RN
▪ x 3,6 Members stay twice more
than non-members
Official figures as of end 2019
+ +

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DEVELOPMENT CRITERIA
what makes a Mantis?
ECO-LODGES WATERWAYS
RECOMMENDED
NUMBER OF ROOMS
10 - 30 keys 5 – 16 keys
ROOM AVERAGE SIZE 35 – 45+ sqm 15 – 20+ sqm
FOOD & BEVERAGE
Indoor & outdoor dining
Room service
Social lounge
Bar & viewing deck
Dining area
Room service*
Social lounge
Bar & viewing deck
WELL-BEING
Spa*
Gym*
Swimming pool / Splash pool
Spa*
Gym*
Splash pool*
SOCIAL SPACES
Outdoor boma / terrace
Viewing deck
Curio Store
Library / private lounge
Outdoor public area / terrace
Viewing deck
Curio Store
Library / private lounge*
MEETINGS Market driven Market driven
Location is important, but the uniqueness of the site is key when developing an Mantis experience
HOTEL DEVELOPMENT

GUEST JOURNEY & EXPERIENCE
Mandatory standards at a glance - The following list contains the key brand concepts & markers.
Specific and detailed guidelines with rich elements & content, bring each experiences to life in the guest journey.
Brand standards as of 2020, might be subject to changes.
Local Greeting
Local welcome drink
Uniform Pin
Local Greeting
Farewell gift
Locally inspired spaces
CCFA frame & rhino
Mantis wall decal
Bookmark with turndown
Sustainable amenities
Local dish on the menu
CCFA Wine Collection
Sustainably sourced,
local ingredients
Sustainable adventure
Immersive local
experience
ARRIVAL PUBLIC SPACES GUESTROOMS F&B LEISURE ACTIVITIES MICE DEPARTURE
Intimate meeting spaces
Variety for incentive
travel
Conservation Celebrating the locality
Sustainability Brand
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HOTEL DEVELOPMENT

MANAGEMENT DEVELOPMENT COMMERCIAL CONSERVATION EDUCATION
HOSPITALITY IMPACT
Curated Hotels
Eco-lodges
Waterways
Mantis strategic
partners
Mantis Foundation;
founded by Accor
& Mantis
Mantis ‘Big 5’
divisions
Mantis expertise
Mantis
hospitality
experiences
MANTIS BRAND ORGANOGRAM
HOTEL DEVELOPMENT

MANTIS PARTNERS
Mantis Impact Experiences
Mantis Impact Experiences is a division of Mantis specialising in the
development and operation of eco-volunteering programmes. These
programmes attract adventurous travellers of all ages from across the
globe to go behind the scenes and be immersed in the world of
conservation.
Worldwide Experience
Worldwide Experience offers a select portfolio specialising in
conservation travel for self-funded volunteers, groups and students to
various projects in exciting locations.
Stenden University South Africa
Stenden South Africa is a franchise of the NHL Stenden University of
applied Sciences in the Netherlands which is in Port Alfred, South Africa.
Mantis played an integral role in setting up the campus. Mantis initially
had an equity stake which has since been converted to a bursary fund.
We have an option to employ some of their most promising students and
have access to their research department for market intelligence.
Giltedge
An inbound into and Outbound out of Africa Tour Operator, specializing
in luxury travel for individuals, small and large groups, as well as incentive
groups.
Bear Grylls Survival Academy
Mantis established a relationship with television personality and
adventurer, Bear Grylls, and formed Bear Grylls Survival Academy. This
partnership creates experiences and takes what Bear does so well on
television and bringing it to life for kids, adults, and corporate teams.
Community Conservation Fund Africa (CCFA) is a
registered NPC founded in 2018, borne out of the
merger between Mantis and Accor. These two
global hospitality groups recognise the urgent
need for community upliftment which will benefit
Africa’s wild animals and wildernesses at a time
when both are under threat.
CCFA is both a fund-raising & a grant-giving
organisation that is active in educating and
empowering local communities to implement
sustainable wildlife management systems on the
ground. These solutions are funded by CCFA and
its commercial partners. The CCFA has been
woven into the Mantis/Accor group ecosystem at
all levels and believes there is always a way for
anyone who wants to contribute to the cause to
do so in a meaningful way, whether through
financial funding, skills sharing, product
endorsements or simply spreading the word.
HOTEL DEVELOPMENT

01_EN_Why_Invest_in_Mantis_Brochure-Accor_Global_Development_Q1_2021.pdf

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