Derby Experiences Executive Dashboard

1. 50 400 942.2%
172.6% 131.21%
JUNE 2014
23.5%
21018,218
N/A 173 452.59% 26.01%
1626,683
108.89% 29.63%
0
2000
4000
Jan Feb Mar April May June
0 5,000 10,000
Organic
Paid
Direct
Email
QuintEvents.com
KentuckyDerby.com
ChurchillDowns.com
social.derbyexperiences.com
Referrals
Social Media
2013
2014
0
50,000
100,000
Jan Feb Mar April May June
0 50 100 150 200
Paid
Organic
Direct
KentuckyDerby.com
QuintEvents
Referrals
Email
Social Media
2013
2014
0
50
100
Jan Feb Mar April May June
0 5 10 15 20 25 30 35
Call In DE
Call in QE
DE Blog
Direct
Email
forbes.com
Hoovers
KentuckyDerby.com
Organic
Outside List
Paid
QE Blog
QuintEvents.com
QE Referral
Referral
Social Media
Web DE
Web QE
2013
2014
0
100
200
300
400
500
600
700
March April May June
2013
2014
• P2C revealed many customers went back & forth between Blue & Aqua Grandstand Packages – get blog on the schedule
dedicated to differentiating between these lower priced packages to support conversion – also a chart
• P2C revealed a lot of interest in tours & transportation – get blog on the schedule for 2015 concierge services
• Go through the blogs used in the First Timer’s Guide and update the links, CTAs and event dates used
• According to event clicks, the Specials & Promotions cube received the second most clicks & converted the most – we should
rotate the packages promoted here bi-weekly
• P2C showed everyone backtracking through the 2015 Packages page – maybe incorporate a “View Next Package” arrow
button to send them immediately through to the next one