Social Media Marketing in the wine industry

Michal Geva
Michal GevaIndependent Consultant at Michalgeva consulting
Don’t Judge a  Wine   by its Cover Using  New   Media   In  Traditional  Market Michal Geva [email_address] +972.523.530.507
Traditional Power Groups ,[object Object],[object Object],[object Object],[object Object]
Robert Parker  - Wine Critic
Wine Spectator – Magazine
Anyone can be an opinion leader
Wine Social Network
Stormhoek Winery South Africa
“ Wine is a social lubricant” gapingvoid :  Hugh MacLeod
Broad Customer Connection
Social Network Marketing ,[object Object],[object Object],[object Object],[object Object]
Using
Bonny Doon Vineyard Randall Graham
Wacky Labels  The Flying Saucer
Screwcaps vs Cork ,[object Object],Randall Graham
Château Smith Haut Lafitte   Bordeaux wine,  Pessac-Léognan  appellation
Traditional marketing beats Tradition   Vinexpo
Bottom-up buzz ,[object Object],[object Object],[object Object],[object Object],[object Object],www.gapingvoid.com  -  Hugh MacLeod
Hugh MacLeod Thank You   Michal Geva [email_address] Does social media fits every winery?  Will Robet Parker be out of business?  Will distributors take advantage of social media?  How successful can wine social network be?
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Social Media Marketing in the wine industry