SlideShare a Scribd company logo
1 of 20
Strategies for Launching
Technological Innovations
Developing Market Strategies
“
1.Awareness
2.Interest
3.Evaluation
4.Trial
5.Adoption
TAKE A
POSITION:
New products should
always target new
adopters
versus
New products should
target the broadest
YESTERDAY is HISTORY.
TOMORROW is a
MYSTERY.
TODAY is a GIFT…
(that is why its called
)

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Strategies for launching technological innovations

Editor's Notes

  1. We are going to discuss the Chapter 8 of the book.which is about…“Innovation and New Product Strategy”
  2. (after reading the phrase… interpret it)  Ask them The importance of Innovation?Explain the outcomes of it.And tell to them that it should be treated always as an investment.
  3. *After reading the 1st Phrase… Tell them that innovation doesn’t always present in the product itself.It can be :By the productsBy services offeredBy the OrganizationBy the business processAnd many others.“innovation opportunities must select and grab carefully .”“INNOVATION is a sign of competitive advantage”
  4. *After reading the 1st Phrase… Tell them that innovation doesn’t always present in the product itself.It can be :By the productsBy services offeredBy the OrganizationBy the business processAnd many others.“innovation opportunities must select and grab carefully .”“INNOVATION is a sign of competitive advantage”
  5. *After reading the 1st Phrase… Tell them that innovation doesn’t always present in the product itself.It can be :By the productsBy services offeredBy the OrganizationBy the business processAnd many others.“innovation opportunities must select and grab carefully .”“INNOVATION is a sign of competitive advantage”
  6. *After reading the 1st Phrase… Tell them that innovation doesn’t always present in the product itself.It can be :By the productsBy services offeredBy the OrganizationBy the business processAnd many others.“innovation opportunities must select and grab carefully .”“INNOVATION is a sign of competitive advantage”
  7. *After reading the 1st Phrase… Tell them that innovation doesn’t always present in the product itself.It can be :By the productsBy services offeredBy the OrganizationBy the business processAnd many others.“innovation opportunities must select and grab carefully .”“INNOVATION is a sign of competitive advantage”
  8. *After reading the 1st Phrase… Tell them that innovation doesn’t always present in the product itself.It can be :By the productsBy services offeredBy the OrganizationBy the business processAnd many others.“innovation opportunities must select and grab carefully .”“INNOVATION is a sign of competitive advantage”
  9. *After reading the 1st Phrase… Tell them that innovation doesn’t always present in the product itself.It can be :By the productsBy services offeredBy the OrganizationBy the business processAnd many others.“innovation opportunities must select and grab carefully .”“INNOVATION is a sign of competitive advantage”