2. Current situation:
• Every one second one women affected by Anemia
• One in third baby has Vitamin B12 deficiency
• Every two in fifth of the children having Anemia
Focus on farmers
10. STRENGHT:
• Certification
• Stronger relationship with channel
partners
• Consumer enthusiasm for green
chemistry
WEAKNESS:
• Slow in market with new product
OPPORTUNITIES:
• Larger generation XYZ
prospect base
• Increased service associated
with product platform
• 2020-26 - $810MN
(Maximize market research Pvt. Ltd.)
THREATS:
• New technologies that can
supplant our own.
• Potential for contamination of
biomass in open system.
• Climate factor
11. Marketing mix:
Spirulina powder and Spirulina capsules
Price – Rs.850/kg for powder
(comparatively low)
Marketing coverage and Service leads
Public relations, Digital Advertising
12. Particulars Cost
Fixed Cost Amount in Rs.
Pit 10*20
4nos(250sq.m/Rs.500) 125000
Water Tank(1000l capacity) 20000
Motor Stirrer 10000
Pipping & Electrical 15000
Harvesting Screens 5000
Drying Room 25000
Miscellinous 2000
Mother Culture(6 Kg) 6000
Total Fixed Cost 208000
Factory Cost Amount in Rs.
Capsule Machine 5000
Building and office 150000
Weighing machine 5000
Advertisement 18000
Packing Material 75000
Total Factory Cost 253000
Operating Cost Amount in Rs.
Electricity 10000
Chemicals 5000
Labour 90000
Water(3000l) 25000
Deperation(5% on tfc) 10400
Total Operating Cost 140400
Financial analysis:
13. Particulars/Year Raw material Selling Price Income COC Net Profit BCR
1 625 850 531250 489900 41350 1.084405
2 630 850 535500 276900 258600 1.933911
Revenue And Profit
Break Even: one year
Contd.
