COMMUNICATION GENERATION AND CULTURE
explains about differences among gaps of generation. Perception, need and technology concepts are issued with variety of population and culture perspective.
Slides for Bangkok University
Author: Chinun Boonroungrut
E-mail: b.chinun@gmail.com
5. I Gen
Aim of the Session:Aim of the Session:
Page 5
6. I Gen
Page 6
““Origin of GenerationOrigin of Generation
Concepts”Concepts”
Psychology
Demography
Sociology
ManagementManagement
& Marketing& Marketing
29. I Gen
MaturistsMaturists BoomersBoomers
GenGen
XersXers
GenGen
YersYers
OutlookOutlook Practical Optimistic Skeptical Hopeful
WorkWork
EthicEthic
Dedicated Driven Balanced Determine
d
Respect forRespect for
AuthorityAuthority
Seniority and
Tenure
Similar to
Traditionalists
; they’ve
earned it
Authority
figures are
to be tested
and viewed
with
skepticism
Test it out,
search for
the right
one
LeadershipLeadership
byby
Hierarchy Consensus Competenc
e
Pulling
together
RelationshRelationsh
ipsips
Personal
sacrifice
Personal
gratification
Reluctance
to commit
Inclusive
30. I Gen
Bridging the GenerationBridging the Generation
GapsGaps
Page 30
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31. I Gen
MATURISTS (Pre - 1945)MATURISTS (Pre - 1945)
•
•
•
•
•
•
•
•
Messages that Motivate
Your experience is respected
here.
It’s valuable to us to hear what
has and hasn’t worked in the
past.
Your sense of urgency is
valued, and will be
32. I Gen
Messages that MotivateMessages that Motivate
You are important to our successYou are important to our success
We need youWe need you
Your contribution is uniqueYour contribution is unique
and importantand important
Boomers (1945 - 1960)Boomers (1945 - 1960)
•
•
•
•
•
•
•
33. I Gen
•
•
•
•
•
Gen Xers (1961Gen Xers (1961 - 19- 198800))
Messages that MotivateMessages that Motivate
We’ve got the best and
newest hardware/software
There aren’t a lot of rules
around here
We’re not “corporate”
34. I Gen
•
•
•
•
•
•
Gen Yers (1985 - 1995)Gen Yers (1985 - 1995)
Messages thatMessages that
MotivateMotivate
You’ll be working with our
best and brightest
Your boss is in his/her
sixties
You and your coworkers can
help turn this company
around
You can be a hero here
39. I Gen
(Organization Culture)(Organization Culture) ..........
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-
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““A system of shared meaning held by members that distinguishesA system of shared meaning held by members that distinguishes
the organization from other organizations” (Robbins: 2003)the organization from other organizations” (Robbins: 2003)