Demystifying social media 5 20-2011

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Social Media presentation for WVLI class on 5/20/2011

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Demystifying social media 5 20-2011

  1. 1. Demystifying Social Media <ul><li>Theresa Grover Letman | WVLI Alumnae </li></ul><ul><li>Director of Acceleration </li></ul><ul><li>Verus Global Inc. </li></ul>
  2. 4. Interact in new ways
  3. 6. Build
  4. 7. Learn
  5. 8. Grow
  6. 9. Ok, what is it?
  7. 10. Social Media is… <ul><li>“ … All activities, practices and behaviors among communities of people who gather online to share information, knowledge and opinions using…web-based applications that make it possible to create and easily transmit content in the form of words, pictures, video and audios. ” </li></ul><ul><li>The Social Media Bible </li></ul>
  8. 12. <ul><li>Over 600,000,000 Users </li></ul><ul><li>Connect & Reconnect </li></ul><ul><li>Over 100,000,000 Users </li></ul><ul><li>Becoming Primary Tool for Finding Employees </li></ul><ul><li>Over 175,000,000 Users </li></ul><ul><li>19% of Adults Use it (Pew) </li></ul>
  9. 13. What ’s the Right Tool?
  10. 14. Best uses it for business? G oal R elevance A dvocacy B randing
  11. 15. Goal How do I measure it?
  12. 16. Relevant What adds value?
  13. 17. Advocacy How do I empower customers ?
  14. 18. Branding How will I paint a great picture?
  15. 19. “ When it is time for layoffs, the safest job belongs to the artist, the linchpin , the one who can’t easily be outsourced or replaced.” - Seth Godin (Linchpin,2010)
  16. 20. “ When it is time for layoffs, the safest job belongs to the artist, the linchpin , the one who can’t easily be outsourced or replaced.” - Seth Godin (Linchpin,2010)
  17. 21.
  18. 22. What are the rules for me?
  19. 23. #1 You ’ re On The Clock
  20. 24. #2 Be Safe
  21. 25. #3 Hire Me?!?
  22. 26. #4 Toot Your…
  23. 27. #5 Understand Motivations
  24. 28. #6 Be Personal (canned invitations stink)
  25. 29. Your mission…
  26. 30. What are your questions?
  27. 31. What is your biggest learning from today? Why is it important? How will you use this info?

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